7 Top AI SEO Agencies Compared (Including Case Studies)

AI SEO agencies help brands get found, cited, and recommended in AI search across ChatGPT, Claude, Perplexity, and Google's AI Overviews. This guide profiles seven: Graphite, Foundation, iPullRank, Virayo, Scalerrs, Seer Interactive, and Grow and Convert.

All seven are strong agencies, but they don't all specialize in the same areas. Some focus on specific aspects of AI SEO, from technical GEO to multi-surface distribution to conversion-focused content, and some are better suited to particular industries and company sizes. Each agency in this list is evaluated on the same criteria: services, strengths, key considerations, pricing and stage fit, and proof of AI SEO results.

At the end, we include seven criteria to help you evaluate the options and choose the best agency for your business stage and industry.

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7 AI SEO Agencies to Consider

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Graphite

Graphite is a research-driven, AI-powered growth agency led by CEO Ethan Smith, a well-known voice in the category who teaches SEO and AEO at Reforge and has had research published in the Financial Times, Axios, and The Atlantic.

The agency has worked with product-led B2B and consumer-scale companies, including Webflow, Notion, Adobe, Upwork, MasterClass, and BetterUp. Its operating thesis is that most search work is wasted effort, and that a small fraction of high-leverage activity drives the results. This is a philosophy it brands as "the 5%."

Clutch rating: n/a

Best for: Product-led B2B SaaS and scaled consumer companies that want experiment-led AEO with published methodology and a proprietary tracking tool behind the engagement.

AI SEO services offered:

• Answer Engine Optimization (AEO)
• Technical SEO
• Programmatic SEO
• Content strategy
• Off-site citation building
• AI visibility tracking via its own tool, which monitors share of voice, citations, and question-level performance across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude.

What we like: Graphite brings deep research and transparency to a space full of speculation. It runs matched test-and-control experiments with reported statistical significance, something very few other AI SEO agencies or consultants do. Graphite also publishes original findings on how LLM citation behavior differs from Google's ranking behavior. A proprietary tracking tool and a credible, category-leading founder make it a top option.

What to consider: This is a done-for-you growth engagement with proprietary software underneath. Pricing isn't published, and the product-led orientation, built around scaled self-serve SaaS, may suit that profile better than sales-led enterprise procurement or complex, compliance-heavy buying cycles.

AI SEO case study: Graphite grew Webflow's AI channel from near zero to roughly 8% of total signups, with LLM-sourced visitors converting at about 6x the rate of Google search traffic. Graphite published the methodology behind it, using matched test-and-control URL groups to isolate the AEO business impact.

Pricing: Custom pricing. Graphite's agency work is a done-for-you engagement scoped per client rather than a list-price retainer. Its AEO tracking tool is sold separately, in tiers (Base, Pro, and a build-your-own Custom plan).

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Foundation, Inc.

Foundation is a Canadian agency (founded in 2014 in Halifax) led by founder and CEO Ross Simmonds, a well-known voice in the category whose "Create Once, Distribute Forever" philosophy holds that the breadth of your content distribution determines whether AI systems encounter and cite your brand in the first place.

Originally known as a leading content and distribution agency, Foundation now positions itself as an "AI visibility agency" for B2B tech and SaaS, and it was an early mover on both Reddit and GEO well before either became crowded.

Foundation has worked with notable brands including Canva, Procore, and Jobber. The agency reports 220M+ organic visits generated across its client base, and was named to the Clutch 100 for 2026.

Clutch rating: 5.0/5 (14 reviews)

Best for: B2B tech and SaaS companies that want multi-surface visibility, especially where Reddit, YouTube, and off-site citation building are needed.

• Generative Engine Optimization (GEO)
• Reddit strategy and execution
• YouTube strategy and optimization
• LinkedIn authority and influencer programs
• Off-site content and digital PR for earned citations
• On-site content creation and distribution
• Brand sentiment and share-of-voice monitoring

What we like: Foundation's multi-surface distribution stack is the widest on this list, which matters because AI engines build answers from across the web (Reddit, YouTube, earned media), not from a single channel. It backs the work with original research, including a Reddit keyword study across thousands of B2B terms, a backlink intelligence report spanning 24 brands, and a study of AI citations across 28 million local-discovery responses. A 5.0 Clutch rating, a Clutch 100 placement, and a founding thought leader round out a strong agency profile.

What to consider: The distribution-heavy model assumes you already have content worth distributing, or the editorial capacity to produce it, so it's a better fit for teams with that foundation already in place than for those starting from scratch.

AI SEO case study: Foundation reports increasing LLM visibility by more than 2,400% for some top brands through its distribution-led model, turning Reddit threads, YouTube, and earned citations into the sources AI engines pull from.

Pricing: Foundation offers custom pricing.

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iPullRank

iPullRank is a New York-based enterprise SEO and AI search agency founded in 2014 by Mike King, one of the most technically respected voices in the category, whose published research on how AI search actually works (query fan-out, passage retrieval, etc.) is treated as foundational reading across the industry.

The agency operates closer to the underlying machinery of AI search than almost anyone else, through a framework King calls Relevance Engineering, which works at the level of embeddings, retrieval, and entity modeling rather than keywords and rankings. It reports more than $4B in organic search results delivered for an enterprise client portfolio that includes SAP, American Express, HSBC, Nordstrom, LG, and Citi.

Clutch rating: n/a (no reviews)

Best for: Enterprise and mid-market brands with large, complex sites that need deep technical GEO, the kind of work that fixes the retrieval mechanics (site architecture, content structure, entity optimization) so AI systems can parse and cite their content.

AI SEO services offered:

• Relevance Engineering
• Technical SEO and GEO
• Omnimedia content audits
• Enterprise SEO
• AI search strategy and audits
• Content strategy and engineering
• Digital PR
• AI search tracking and citation-readiness content audits

What we like: iPullRank offers greater technical depth in AI search than most agencies on this list. Mike King's research is category-leading, and the Relevance Engineering framework, which integrates Google patent research and information-retrieval theory, is built to solve the hard problems other agencies can't. The agency's Fortune 500 client roster and reported $4B+ in organic search results make it a top option, especially for large enterprise organizations.

What to consider: The entry point is enterprise-level, with the flagship AI Search Strategy program running $15,000/month on a six-month commitment, which puts it out of reach for many smaller and mid-market budgets.

Pricing: iPullRank publishes pricing for its AI Search Strategy program. A six-month engagement at $15,000/month, built for enterprise and mid-market teams.

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Virayo

Virayo is an AI SEO agency that helps B2B brands increase visibility and drive qualified pipeline from LLMs like ChatGPT, Perplexity, Claude, and Google Gemini.

The agency treats SEO and GEO as one integrated strategy rather than two separate channels, anchoring the work at the bottom of the funnel: product and feature pages, competitor comparisons, and pain-point content that high-intent buyers research and that LLMs lean on to ground their answers.

Virayo structures content so models consistently retrieve and cite it, then works to get clients mentioned in the external sources that AI engines reference most, including industry publications, review sites, directories, and listicles.

One of its biggest differentiators is the proprietary Virayo AI platform, which runs weekly GEO and technical SEO audits and pinpoints the specific actions that lift citation and mention rates across priority prompts. A Virayo AI MCP gives both the Virayo team and the client direct access to those insights inside Claude, instead of waiting on monthly reports.

Best for: Series A+ B2B SaaS and technology, or established professional services companies.

Disclosure: Virayo is the publisher of this guide. We've worked to keep this assessment unbiased, but weigh it with that context in mind.

Clutch rating: 4.8/5 (12 reviews)

AI SEO services offered:

• AI search strategy and audits
• SEO + GEO integration
• Content optimization for LLM retrieval and citation
• LLM source gap analysis
• Link building and digital PR
• Technical SEO
• Conversion-driven content roadmaps
• AI search visibility and brand monitoring inside the Virayo AI platform
• Quarterly business reviews

What you'll like: Virayo treats SEO and GEO as a single integrated strategy, anchoring the work in bottom-of-funnel content tied to pipeline rather than vanity rankings. The proprietary Virayo AI platform is a differentiator: weekly audits surface quick-win opportunities, and the Virayo AI MCP lets clients pull citation and visibility insights directly inside Claude as part of daily workflows. Reporting connects LLM visibility to referral traffic and conversions, so you always know how the work is driving results.

What to consider: Virayo works exclusively with B2B companies, so it isn't a fit for most local or e-commerce businesses, and it's not designed for seed-stage companies without established positioning or product-market fit. The model assumes a six-month commitment and the internal buy-in to treat GEO as an ongoing discipline rather than a one-off project. And, as noted above, this is the publisher's own entry.

AI SEO case study: Virayo helped TestRail integrate GEO with its broader search strategy, and the company now earns 2,000+ referral visits and 25–30 qualified trial signups per month from LLMs. In another engagement, Syncro generated 580 AI Overview placements and achieved an 80%+ AI visibility score across tracked prompts.

Pricing: Custom engagement pricing based on business goals and level of support needed.

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Scalerrs

Scalerrs is a SaaS-only AI SEO agency founded by Jules Davies, built around multi-surface visibility and pipeline attribution. Its core thesis is that B2B buyers now research and shortlist software across Google, AI search, Reddit, YouTube, Wikipedia, and third-party listicles long before booking a demo, so visibility has to span all of those surfaces rather than living in a blog alone. Across 45+ SaaS clients, that vertical focus sits at the center of its model, tying organic and AI-search visibility to demos, SQLs, and ARR rather than pageviews.

Clutch rating: 5/5 (5 reviews)

Best for: Mid-market and enterprise B2B SaaS teams.

AI SEO services offered:

• AI search optimization
• Third-party listicle placements
• Reddit marketing (community-native, value-first participation)
• Foundational SEO (commercial-intent content, technical and on-page)
• YouTube SEO
• Wikipedia page creation and management
• Link building

What we like: The multi-surface model is one of Scalerrs' differentiators. It treats Reddit, YouTube, Wikipedia, and third-party listicles as core channels, which mirrors how LLMs assemble answers from across the web rather than from any single source. It's SaaS-only and pipeline-oriented, with reporting tied to signups and ARR. Delivery runs through a dedicated pod of specialists with direct Slack access and fast response times. Scalerrs also operates on a month-to-month basis with no minimum contract, which reduces the commitment risk compared to many other agencies.

What to consider: Scalerrs works only with B2B SaaS, so it likely isn't the best fit for e-commerce, local, or other verticals, and it's explicitly not built for early-stage, pre-product-market-fit teams without an internal marketer, working analytics, and a clear ICP.

AI SEO case study: For Qwilr, Scalerrs drove a 3–5x increase in citations across LLMs alongside a rise in qualified leads from AI search and traditional SEO, with Qwilr's Head of Growth highlighting how revenue-oriented the agency's approach was compared with other AEO agencies he'd worked with.

Pricing: Custom, scoped per engagement, on a month-to-month basis with no minimum contract.

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Seer Interactive

Seer Interactive is a full-service, B-Corp-certified digital marketing agency founded in 2002 by Wil Reynolds, one of the most recognized voices in search and AI.

With 200+ employees across Philadelphia and San Diego, it serves enterprise brands including LinkedIn, Intuit, Capital One, and Autodesk across organic search, GEO, paid media, analytics, creative, and CRO.

,One of the things that sets Seer apart in AI search is a multi-year research program: since January 2023 it has published monthly AI-search studies, cited by outlets like Forbes, eMarketer, and Search Engine Land.

Clutch rating: 4/5 (4 reviews)

Best for: Enterprise companies, both B2B and B2C, that want GEO capability embedded within a full-service agency.

AI SEO services offered:

• AI search audits and strategy
• AI competitive analysis
• AI log file analysis
• AI source analysis
• Technical SEO
• LLM visibility tracking
• AI search analytics and reporting
• AI consulting services for marketing teams (SeerAdvance)

What we like: Seer is one of the very few agencies running a productized GEO service backed by a multi-year R&D program. Its willingness to publish original AI search insights.

What to consider: Seer is a full-service enterprise agency that may not be a fit for small and mid-sized companies.

AI SEO case study: For a leading outdoor-living brand losing ground as AI Overviews and Featured Snippets reshaped the SERP, Seer ran an AI-assisted optimization sprint across 11 priority articles, restructuring content specifically for zero-click formats. Over five months, it grew the brand's AI Overview citations by 344% (against a 274% baseline rise for its keywords), added 414 new AI Overview citations that drove 65% of month-over-month visibility gains, lifted Featured Snippet ownership 57% on optimized pages, and outpaced the top competitor's AI Overview growth by 49%.

Pricing: Not published. Seer is an enterprise full-service agency with custom engagements and does not publicly list pricing for AI SEO.

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Grow and Convert

Grow and Convert is a content-focused SEO and GEO agency founded in 2015 by Benji Hyam and Devesh Khanal. It's best known for coining "Pain Point SEO," the bottom-of-funnel content methodology it popularized in 2018.

Over 10+ years and 100+ clients across B2B SaaS, services, and e-commerce, it's built a reputation for tying content to leads and signups rather than vanity traffic, and it has since extended that bottom-of-funnel approach into AI search with a topic-based GEO framework and two proprietary tools.

Clutch rating: 4.8/5 (10 reviews)

Best for: B2B SaaS and service companies with a proven product and market presence that want done-for-you, conversion-focused content tied to leads and pipeline across organic and AI search.

AI SEO services offered:

• Pain Point SEO
• Topic-based GEO and AI search strategy
• Done-for-you content writing and production
• AI citation outreach (getting the brand onto pages LLMs already cite)
• Link building (high-authority, DR 80+ sources)
• Page-level conversion tracking and attribution
• GEO visibility tracking via its proprietary Traqer.ai, and content production via WaveWriter.ai

What we like: Grow and Convert's holds itself accountable for conversions with page-level attribution rather than traffic, has built proprietary tooling for topic-level AI visibility and content production, and its widely cited original research and blog are strong evidence of its methodology.

What to consider: Grow and Convert is content-centric. Its GEO model is built on owned content and links, rather than on the broader multi-surface distribution (Reddit, YouTube, Wikipedia) that some agencies on this list offer. It takes on a limited number of clients, so availability isn't guaranteed.

SEO case study: For Smartlook, a product-analytics SaaS, Grow and Convert used its Pain Point SEO process to build a dedicated, in-depth article for each high-intent keyword rather than thin landing pages. Over 16 months, it grew content-attributed conversions (free-account signups and demo requests) to more than 600 per month, earned Smartlook dozens of top-three Google rankings in the U.S., and lifted organic traffic to those posts alone above 18,000 per month.

Pricing: Custom quote upon request.

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How to choose the right AI SEO agency for your business

The category is new enough that many agencies have simply relabeled an old SEO playbook. Use the criteria below to distinguish real AI search capabilities from repackaging and to find the partner that fits how your team actually works.

• Proof of AI search results. Look for evidence that the agency has been able to get clients recommended in LLMs for high-intent prompts and buyer questions, and that this visibility can be connected to lead growth. If a case study stops at "we increased citations," ask what other metrics they monitor to connect AI search visibility to downstream business impact.
• Fit for your company stage and budget. An agency that thrives with enterprises is often the wrong choice for a seed-stage startup, and vice versa. Ask who they typically work with, confirm that teams at your stage are the norm rather than the exception, and make sure their pricing fits your budget before you invest in a longer conversation. The right stage fit means they already understand your buyers, sales cycle, and constraints.
• Talk to the strategist who'll actually run your account. The person selling to you is rarely the person doing the work. Ask to speak with the AI search strategist who'd oversee your account, and have them walk you through how they'd drive results for a business like yours. Ask for specific examples of what they'd do in your first 90 days. Vague, generic answers are a red flag; specific, process-based ones with relevant case studies or examples are a good sign.
• Ask for references who can speak to their AI search work. Many agencies have happy SEO clients. Fewer have clients who can vouch specifically for AI search results, because the work is newer. Ask for references you can actually talk to, and steer the conversation toward what changed in the client's AI visibility and pipeline, not just whether the team was pleasant to work with.
• Match the level of support to what you need. Decide up front whether you want a strategist to guide your internal team or a fully done-for-you partner that handles execution end-to-end. Some agencies only advise; others write, publish, build offsite brand mentions, handle technical needs, and report. A mismatch here is one of the most common reasons engagements fail.
• Ask exactly how they measure results. Get specific about which metrics they report and how they attribute them. Do they track brand mentions and recommendations across ChatGPT, Perplexity, Claude, and Google's AI answers, and connect that visibility to leads and pipeline? Or do they stop at traffic and citations? A clear, honest measurement model signals an agency that expects to be held accountable.
• Methodology over hacks. Ask them to explain their approach and, crucially, what they deliberately don't do. Agencies chasing schema tricks, FAQ stuffing, and formatting hacks are usually repackaging old tactics; the credible ones can articulate a strategy and its reasoning.

Final thoughts

Every agency on this list is a solid, credible option for driving AI search visibility, so there's no wrong answer, only the right fit for your business.

As you weigh each agency, lean on the evaluation criteria above and the details we looked at for each one: the services offered, core strengths, key considerations, pricing and stage fit, and specific AI SEO case studies. The agency that fits your needs best and answers those questions clearly is usually the one worth hiring. If you'd like to speak with one of Virayo's AI search strategists and learn how we might be able to help your business, schedule a time.

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