THE SEO & GEO AGENCY FOR FINTECH BRANDS
We help B2B fintech companies, from accounting and payments to retirement and lending platforms, get found in Google and recommended by LLMs when buyers research financial software.
“In less than a year, Virayo has helped ForUsAll 6x the number of qualified leads from organic search, which has allowed us to reduce paid ad spend by 90% compared to a year ago.”
DAVID RAMIREZ
CEO, ForUsAll
FINANCE BUYERS ASK AI WHO TO TRUST
Buyers evaluating financial software carry a higher bar for proof, and they now run that evaluation through Google and LLMs. These are the problems we solve for fintech brands.
Invisible in AI search
When buyers ask an LLM which platforms to trust with their money and data, a few incumbents dominate the answer. Challenger fintechs stay invisible in exactly the moments shortlists form.
Misrepresented in LLMs
An LLM misquoting your fees, coverage, or compliance posture costs real deals in a category built on trust. Those details get pulled from stale sources unless you actively manage them.
A higher bar for trust
Google and LLMs both hold financial content to a higher standard. Generic content does not rank in this category, and it does not get cited either. Expertise has to show on the page.
Compliance slows content down
Legal and compliance review makes every piece slower to ship. You need a partner who writes accurately the first time and works within your review process instead of around it.
EARN TRUST IN AI SEARCH AND GOOGLE
Virayo’s GEO Framework gets fintech brands mentioned, cited, and accurately described where buyers research financial software.
Target Topics that Require Grounding
We prioritize the mid and bottom-funnel topics your buyers research most, the ones LLMs answer with retrieved sources instead of memory.
Optimize Content for Retrieval
We structure your content so LLMs consistently retrieve, trust, and cite your brand when buyers compare solutions.
Get Mentioned in LLM Sources
We identify the sources LLMs pull from in your category and get your brand mentioned there. In fintech, that means G2, the finance comparison sites, industry publications, and the review content buyers use to verify vendor claims.
Ensure Mentions are Accurate
We monitor how LLMs describe your product, pricing, and positioning, and correct the record where it drifts.
END-TO-END SEO + GEO FOR FINTECH BRANDS
One integrated program covering search engines and LLMs, with content built to clear both compliance review and the higher quality bar financial topics carry.
AI Search Audits
We evaluate your visibility across Google and LLMs to identify the gaps limiting where and how your brand appears in your category.
SEO + GEO Integration
One integrated strategy for search engines and LLMs, so every asset works across both traditional rankings and AI answers.
AI Content Optimization
We create and restructure high-intent content so LLMs retrieve and cite your brand deep in the buyer journey.
LLM Source Analysis
We identify the sources LLMs rely on most in your category and build a plan to get your brand referenced there.
Link Building & Digital PR
We earn authoritative links and brand mentions across the publications and communities your buyers and LLMs trust.
Visibility Tracking & Reporting
We benchmark rankings, AI search visibility, referral traffic, and conversions so you can see the pipeline impact clearly.
RESULTS FROM FINTECH BRANDS
We have run search programs across retirement, litigation finance, and accounting software. Here is what that work delivers.
50% Increase in Qualified Inbound Leads
“Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk, but it’s nice to be able to pat yourself on the back when that risk pays off.”
FAQ
Answers to the questions fintech teams ask us most.
Yes. We have run search programs across retirement platforms, litigation finance, accounting software, and workplace giving, with published case studies for ForUsAll and LexShares. We know how financial buyers evaluate software and how regulators shape what you can say.
We build your review process into the content workflow rather than fighting it. Our drafts are written to be accurate the first time, sourced and specific, so legal and compliance passes take less time and fewer rounds.
Google applies a higher quality standard to content that affects money decisions, and LLMs are similarly conservative about which financial sources they cite. That raises the bar for expertise and sourcing, which favors brands willing to invest in genuinely authoritative content.
Buyers ask LLMs to compare platforms on fees, coverage, integrations, and security posture, then verify against review sites and industry publications. Showing up accurately in those answers requires both visibility and active monitoring of how LLMs describe your brand.
Rankings in Google and presence in the AI answers finance buyers read. A fintech SEO agency should track how ChatGPT, Gemini, and AI Overviews describe your platform, build the authoritative content those systems cite, and tie both to pipeline rather than traffic alone.
Pricing depends on your existing content footprint, competition, and goals. Our minimum engagement for combined SEO and GEO starts at $7,500 per month.
