Folks we’ve worked with
Tired Of Pipeline That Doesn’t Deliver?
You’re under pressure to drive growth, but the odds are against you.
Tighter Budgets
Businesses are hesitant to invest in new solutions.
Rising Acquisition Costs
Saturated paid channels are driving CAC across the board.
Long Sales Cycles
With more decision-makers involved, it takes longer to close deals.
Negative NRR
Softer demand, higher costs, and sluggish pipelines are killing your recurring revenue faster than you can replace it.
Fewer Resources
You’re feeling the friction of “doing more with less.”
AI Disruption
AI is shaking up every marketing channel, competitors are moving faster, zero-click results are rising, and attribution is getting harder.
It’s a lot to navigate, and the clock is ticking.
The landscape has changed. Buyers decide earlier, across more channels, and with less patience for noise.
"Over the past six months, qualified inbound leads have grown over 50%"
DAVID SHACK
"We chose Virayo to help us build out our inbound marketing strategy across paid and organic search, and gave them the reins on Google, LinkedIn and beyond. Over the past six months, qualified inbound leads have grown over 50%. We've also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk, but it's nice to be able to pat yourself on the back when that risk pays off."
Visibility Is the Lever.
Virayo is a B2B SaaS GEO and SEO agency. We help software brands get found in Google and cited by ChatGPT, Claude, Gemini, and AI Overviews when buyers research solutions, across search results and the third-party sources AI trusts.
AI & LLM Search
Get cited in AI Overviews and recommended by ChatGPT, Claude, and Gemini. Our SaaS GEO practice tracks how AI describes your brand and optimizes your content for retrieval and citation.
SEO
Secure top rankings in Google for the keywords your buyers use at the exact moment they’re searching. Our SaaS SEO programs turn organic visibility into trials, demos, and pipeline.
Paid Media
Gain immediate visibility on high-converting search terms and reach buyers on LinkedIn. SaaS PPC drives trials, demos, and revenue while organic discovery compounds.
“Many B2B brands hit growth plateaus because they’re still using a playbook built for a search landscape that no longer exists.”
"Buyers aren't just Googling anymore. They're asking ChatGPT, Claude, and Gemini for recommendations. They're validating on G2, Reddit, and YouTube. They're reading AI Overviews instead of clicking links.
We help B2B brands earn visibility across these surfaces, so they show up early and consistently as buyers research and decide."
Robbie Richards
From Search to Answers.
We make sure your brand appears in AI search and Google when buyers are researching and comparing solutions.
Days of old
Current Results
Deliver growth leaders can stand behind.
We focus on visibility that drives qualified demand and revenue.
Case Studies
There’s a Clear Path Forward.
We define the strategy and get to work.
DISCOVERY
Meet with a senior strategist at no cost to understand your goals, current efforts, and biggest growth opportunities.
PROPOSAL
We provide a tailored proposal that outlines the strategy, deliverables, and timelines for execution.
KICKOFF
Watch your pipeline grow and CACs drop as we execute your strategy.
“Virayo was able to get us ranking in the number one position for our most valuable keywords. Now, organic search is one of our top pipeline generators.”
Ashwin Choithramani
FAQ
Quick answers about who we are and how we work.
Virayo is a B2B search marketing agency founded in 2018 and based in Boise, Idaho. We help SaaS companies grow organic pipeline from traditional search and AI search, backed by our own platform, Virayo AI. Learn more about the team.
We run SaaS GEO, SaaS SEO, and SaaS PPC engagements on one roadmap. That covers keyword and content strategy, technical SEO, content production, and tracking how ChatGPT, Claude, Gemini, and AI Overviews describe your brand. For the methodology, see our guide to getting cited in AI search.
Post-product-market-fit B2B SaaS companies, usually vertical category leaders. The roster runs from growth-stage scale-ups to public and billion-dollar brands like MYOB, Sprout Social, and Truckstop, and our average client is a PE-backed SaaS company around $50M in revenue. We’re not the right fit for pre-PMF or seed-stage startups.
Engagements start at $7,500 per month with an initial six-month term, then month to month. Scope depends on the maturity of your search program and whether the engagement covers SEO, GEO, or both.
We go deepest in four B2B verticals: software, healthcare, logistics, and fintech. Each market has its own buyers, its own sources, and its own playbook.
SEO earns rankings in Google. GEO (generative engine optimization) earns citations and recommendations from LLMs. The two share a foundation, pages that rank are pages AI can retrieve, so we run them as one program. Our GEO strategy breakdown covers how the disciplines fit together.
