SEO Tools Overview: 6 Platforms for Improving Your Search Relevance

February 1, 2024
SEO Tools Overview 6 Platforms for Improving Your Search Relevance

Getting to the top of the search results for the keywords you care about is no easy feat. Once you do, rankings can drop seemingly out of nowhere. Thankfully, with SEO tools, it’s possible to see why top-performing content is losing traction in the SERP. From keyword research to technical audits, a range of tools are available to address these challenges.

SEO tools help companies track their online performance, optimize their site for search engines, and conduct important competitor research. Whether you’re launching your site for the first time or trying to recapture those page-one rankings you had for years, SEO tools can help.

In this post, we’ll cover some of the tools we use at Virayo to get great client results.


1. Ahrefs

AHREFs Comprehensive SEO Analysis

Best for: Comprehensive SEO Analysis

Ahrefs stands out as a premier tool for keyword research, particularly for SaaS agencies. The platform excels in tracking high-value keywords and identifying relevant terms to target. Features allow users to assess keyword difficulty and search volume, aiding in strategic decision-making.

Its Competitor Analysis tool offers valuable insights into how your site compares to competitors, highlighting keywords for which they rank but you don’t. Additionally, Ahrefs enables the creation of keyword lists for easy reference and monitoring ranking changes over time.

Key Features:

  • Backlink analysis
  • Keyword research with clustering
  • Competitor analysis and portfolio tracking
  • Site Audit tool with internal link opportunities
  • Rank Tracker with newly updated Overview and GSC Keywords reports


2. Screaming Frog

Screaming Frog Technical Site Audits

Best for: Technical site audits

Screaming Frog’s SEO Spider, a comprehensive website crawler, specializes in uncovering technical SEO problems. The software detects broken links, page errors, and duplicate content and performs metadata analysis. It aids in visualizing site architecture and can generate XML sitemaps.

Screaming Frog enables scheduled crawls and crawl comparisons, making it invaluable for tracking technical SEO progress. The tool also supports JavaScript content crawling.

Key Features:

  • Website crawling for technical SEO audits
  • Authentication for scheduling and CLI
  • Flesch readability scores for content analysis
  • Auto-complete URL bar for ease of use
  • In-app updates for easy version upgrades


3. Surfer

Surfer Content SEO Optimization

Best for: Content SEO optimization

Surfer is a comprehensive SEO tool that provides keyword research, content creation, and existing content auditing. Its AI-powered tools provide structure-specific recommendations, including word count, headings, and keyword density.

The Content Editor lets you compare your content with top-ranking URLs and receive real-time feedback. The platform also offers AI credits for writing and optimizing copy, supporting content-based SEO efforts.

Key Features:

  • Content editor with AI features
  • Keyword research tool with SERP similarity metric
  • Audit feature for existing content
  • Content Planner for content strategy
  • Grow Flow AI-driven assistant


4. Semrush

Semrush all-in-One SEO and marketing

Best for: All-in-One SEO and marketing

Semrush offers an expansive suite of tools for comprehensive SEO, keyword research, competitor analysis, content marketing, and social media marketing. Additionally, it supports local SEO efforts by allowing you to monitor reviews, manage listings, and conduct detailed audits of local search engine results.

Additionally, Semrush facilitates advertising research, providing insights into competitors’ ad strategies and performance. This feature-rich platform is a key resource for enhancing online visibility and executing strategic marketing initiatives.

Key Features:

  • Keyword Magic tool
  • SEO alert plans and customizable reports
  • Site audit and SEO Content Template
  • Prowly for PR and media relations
  • PPC Keyword Tool for managing paid campaigns


5. WooRank

WooRank SEO performance analysis and reporting

Best for: SEO performance analysis and reporting

WooRank excels in diagnosing and addressing technical SEO issues that may impact your site’s performance. It focuses on identifying factors such as mobile responsiveness, optimization of meta descriptions, and detection of duplicate page titles.

WooRank’s capabilities extend to providing digital marketing insights, keyword analysis, and a suite of tools for backlink management and SERP ranking tracking. Its user-friendly design and reliable data make it a valuable asset for gaining actionable insights and improving website optimization.

Key Features:

  • User-friendly design for new users
  • Digital marketing insights and keyword analysis
  • Page grader for websites
  • Site recommendation features
  • Backlink management and SERP ranking tracking


6. Google Search Console

Google Search Console Search engine indexing and performance monitoring


Best for: Search engine indexing and performance monitoring

Google Search Console is a free tool tailored for optimizing websites specifically for Google’s search engine. It verifies site discoverability and crawlability, ensures page indexing, and facilitates content re-indexing. The tool also provides insights into organic site traffic, search queries appearing in SERPs, and click-through rates, making it essential for monitoring and improving search engine performance.

Key Features:

  • Core Web Vitals report with INP
  • Structured data report with detailed error context
  • Updated item classification system
  • Tools for indexing and monitoring website traffic
  • Search query analysis


Leave SEO to the Experts

SEO is an ongoing effort that requires constant attention to site optimization, rank monitoring, competitor analysis, and adaptation to algorithmic changes. These SEO tools can help, but for many companies, dedicating the necessary resources to these tasks is challenging.

Virayo fills this gap by employing data-driven strategies, such as in-depth keyword analysis, comprehensive site audits, and tailored content optimization, to drive qualified traffic to our clients’ websites. Through our approach, we help clients win more product demos, shorten sales cycles, and increase annual recurring revenue (ARR).

Leave SEO to the experts. Discover how we can help you elevate your online presence.

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Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.

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