The Ultimate Guide to Technical SEO for SaaS

Robbie Richards
August 31, 2023

Keywords play a crucial role in driving organic site traffic for SaaS companies and improving rankings. But keywords alone won’t put you on page one of the SERP. You also need to show search engines that your site is useful for the people searching for your target keywords and offers a good user experience.

In this post, we’ll talk about technical SEO for SaaS and share some simple strategies for improving the user experience and demonstrating your relevance for search engines.


Optimize Your Content for Featured Snippets

Google’s featured snippets are the most direct answers to search queries and appear at the top of the SERP, making them prime real estate for attracting clicks. To optimize your content for featured snippets, ensure that it answers user queries directly and concisely. Use bullet points, numbered lists, and tables to make your content easier for Google to understand and display as a snippet.

An example of a featured snippet. TruckLabs — a Virayo client — owns the featured snippet for “truck aerodynamics devices,” because we optimized the content for that keyword.

An example of a featured snippet. TruckLabs — a Virayo client — owns the featured snippet for “truck aerodynamics devices,” because we optimized the content for that keyword.


Merge Competing Pages

If multiple pages on your website target the same keywords, consider merging them to avoid competition within your site. Include any unique content from lower-ranking pages in the top-ranking page, then add 301 redirects from the lower-ranking pages to the higher-ranking one. This practice helps consolidate your SEO efforts and improve your overall rankings.


Implement a Solid Internal Linking Structure

A strong internal linking structure helps search engines understand the relationship between pages on your website and ensures that all pages are easily discoverable. When crafting your content, incorporate relevant internal links to guide users and search engines through your site.

This strategy, in addition to on-page optimizations, helped Ziflow see a 50% increase in new trial sign ups from organic traffic in 60 days.


Mobile Optimization

It’s crucial to optimize your SaaS website for mobile devices. Ensure your site is responsive, loads quickly, and offers a seamless user experience on mobile devices to improve your chances of ranking higher on mobile search results.


Improve Site Speed

Site speed is a significant ranking factor for search engines, as it directly impacts user experience. Optimize your website by compressing images, minifying CSS and JavaScript files, and enabling browser caching to ensure faster load times.


Fix Broken Links and Redirects

Broken links and redirects can harm your SEO efforts and lead to a poor user experience. Using a tool like Screaming Frog or ahrefs, regularly audit your site to identify and fix any broken links or redirects, ensuring a smooth and seamless experience for users and search engines alike.


Get Help With Your SEO

Implementing technical SEO strategies for your SaaS business can significantly improve your search engine rankings and drive quality traffic to your website. At Virayo, we specialize in helping B2B SaaS companies boost their online presence and generate new trials and demos through our ICP-driven SEO process. If you’re looking for expert assistance in optimizing your SaaS website for search engines, schedule a strategy session with us

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Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.

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