The SaaS PPC Agency That Delivers Predictable Pipeline
We help B2B SaaS companies generate millions in new ARR with integrated PPC campaigns.
PPC That Delivers Consistent ROI
We use a simple 6-step process refined over 12+ years to cut wasted ad spend, increase lead flow, reduce cost per acquisition, and boost campaign ROI.
Cut inefficient ad spend
Every click costs you. We’ll remove underperforming campaigns and ad groups and use negative keywords to ensure your ads never appear for irrelevant search terms — and you’re never paying for irrelevant clicks.
Dial in ICP messaging
We’ll optimize ad copy to appeal to your ICP’s pain points and strategically place ads where your ICP consumes information. We’ll also give you the landing page text to inspire your ICP to take action.
Focus on quality
Google rewards quality ads with better placement and lower CPCs. We’ll focus on optimizing the four quality signals Google analyzes: ad relevance, ad format, CTR, and landing page experience.
OPTIMIZE ACCOUNT STRUCTURE
We’ll configure campaigns and ad groups to ensure optimal scalability and targeting across your most valuable product, feature, competitor, industry, and solution-based keywords.
TEST & ITERATE
PPC campaigns are competitive and expensive. We’ll continually optimize your ads to drive the best results and ensure you get the most out of your ad spend.
MANAGE & REPORT
We’ll monitor your ad performance data and make adjustments as needed. We’ll also meet with you twice monthly to share insights and once quarterly to review reports and discuss your goals for the next quarter.
We Excel Across All Channels
We’ll launch high-performing PPC campaigns on the channels where your target audience spends the most time.
Google and Bing
Get your SaaS business in front of B2B buyers searching for the exact products and
solutions you sell.
Use LinkedIn ads to drive brand awareness, move prospects along the buyer journey, and run ABM campaigns that engage your ICP
at a 1:1 level.
SaaS Review Sites
Get featured on G2, Capterra, and other review sites that influence SaaS buying decisions and rank highly for valuable software keywords.
Youtube
We create custom YouTube ad campaigns that engage your ICP, build trust, and convert viewers into trials and demos.
Meta
We use precise audience targeting and compelling creatives to engage users, build brand awareness, and generate more SQLs.
We'll launch targeted campaigns to get your SaaS shown in Reddit threads that rank highly for your most valuable search terms.
FAQ
We launch quickly because you need results fast.
A SaaS PPC (pay-per-click) agency builds, manages, and optimizes digital ad campaigns across paid advertising channels like Google Ads, Bing Ads, YouTube Ads, LinkedIn Ads, Reddit Ads, and Meta.
The “best” PPC agency will vary for different SaaS companies. Look for agencies with SaaS-specific experience and case studies demonstrating a track record of driving trial, demo, and revenue growth.
Next, look at the channel expertise and services offered. Some agencies only manage ad campaigns on a single platform like Google, while others don’t provide ad creative or landing page development as part of the engagement. Determine what is included and the specific channels that can be managed.
Virayo is a SaaS PPC agency that provides end-to-end management services across all major B2B ad platforms.
We use a tiered structure that factors in account size and the number of paid channels to price SaaS PPC engagements. Tell us your ad budget, channel mix, and revenue goals, and we’ll provide an exact cost.
We specialize in all the major paid channels for B2B SaaS brands, including Google Ads, Bing Ads, LinkedIn Ads, YouTube Ads, G2, Capterra, and Meta Ads (Facebook and Instagram). This ensures you can engage and convert your ICP across multiple platforms.
We’ve worked with B2B SaaS companies in a wide range of industries, including martech, fintech, health tech, cybersecurity, logistics, and many more.
There is no one-size-fits-all. Every SaaS business and paid ad channel is different. The best way to define an ad budget is to outline your revenue goals and backward-engineer from there. Specifically, use your trial/demo to close rate, LTV, and other relevant pipeline metrics to calculate how much traffic you need to drive through campaigns to generate enough conversions to hit revenue targets. We can help identify the ideal PPC budget for your SaaS.
We start with a 3-month PPC engagement and then can switch to month-to-month.
Yes. We can produce ad creatives and landing pages for PPC campaigns. Ideally, we’d integrate the PPC and SEO campaigns to ensure landing pages convert paid traffic and rank highly in organic search for valuable keywords.
Google Ads help SaaS companies quickly rank at the top of Google for their most valuable product, solution, and feature-related keywords. This helps drive pipeline while organic search efforts are maturing.
During the kickoff phase, we’ll access platforms and collect data about your business goals, target audience, and pipeline metrics. This will help us align the PPC strategy with trial, demo, and revenue targets.
Once the campaigns are live, your PPC strategist will meet with you every two weeks to provide updates on projects and campaign performance. We also have a shared Slack channel for questions that arise between calls.
Every quarter, your PPC strategist will conduct an in-depth review of channel and campaign performance and ensure that any new growth opportunities are highlighted.
Book a discovery call with a Senior PPC Strategist by clicking the button at the bottom of this page. On the call, we’ll discuss your pipeline goals, current PPC campaign performance, channel mix, ad budget recommendations and identify your biggest growth opportunities.
