The B2B SaaS SEO Agency That Feeds Your Pipeline
We help SaaS leaders generate thousands of demos and millions in new ARR with integrated discovery campaigns.
“Organic search traffic has become our leading source of new sales pipeline. this channel has generated 1,700+ software demos and 418 closed deals, which has equated to $2.8M in new ARR.”
Jamison Moore
Director of Demand Generation, SPOTIO
Your SEO channel isn’t driving enough pipeline
If you’ve landed on this page you’re likely struggling with at least one of the following challenges:
SEO strategy not performing
The internal team or agency currently managing your SEO channel is failing to generate enough SQLs and revenue.
Rising CACs
Heavy reliance on paid channels due to an underperforming SEO function has resulted in a higher blended CAC.
Limited internal resources
You don’t have the internal expertise or resources to adapt your strategy, keep pace with competitors, and hit pipeline targets.
AI and Algo Disruption
AI and constant algorithm updates are shaking up the search results – there’s more noise, zero-click results are rising, and your SEO strategy is struggling to adapt
WHAT THE F*CK IS UP WITH SEARCH
Our approach integrates multiple channels within the search ecosystem to maximize discoverability across key awareness and conversion touchpoints. This way, each channel cannot only survive but thrive, giving your SaaS a serious competitive advantage.
Days of old
Current Results
Many SaaS brands are using an outdated SEO playbook. One that relies on a single touchpoint to hit pipeline targets.
Search for your most important product, feature or solutions keywords and you’ll be presented with multiple ads, AI overviews, aggregators such as G2, Reddit threads, video carousels, listicles, and a range of other SERP features.
Relying on a single touchpoint, your website, to break through all this noise is a limiting approach that results in plateaued growth or downward channel performance.
For organic search to be a leading contributor in your GTM function, there needs to be a mindset shift. Instead of owning a touchpoint, your SaaS company needs to own the entire search ecosystem. You need to show up everywhere.
Virayo’s integrated discovery framework gives SaaS brands multiple touchpoints for their most important search terms. By maximizing visibility in the right areas, our clients are able to drive more pipeline and exceed their revenue targets in a rapidly changing search landscape
Robbie richards
Turn SEO into a Top Revenue-Driving Channel
Our process targets multiple search touchpoints to maximize discoverability, ‘right fit’ traffic and pipeline impact.
1. AI Overviews
Optimize content for AIO placement and give your SaaS a major visibility boost.
2. Review Platforms
Get found and stand out on sites like G2 and Capterra that rank highly for critical keywords.
3. Organic Listings
Rank your own website higher in search results for valuable keywords.
4. Online Communities
Show up on platforms like Reddit where people look for first-person perspectives to validate purchase decisions.
5. Listicles
Identify listicles referenced in generative search engines and already ranking for your most important keywords
6. Video Carousels
Get featured inside video carousels and get discovered on YouTube.
How we get you there
Our process targets multiple search touchpoints to maximize discoverability, ‘right fit’ traffic and pipeline impact.
End-to-End SaaS SEO Services
Our process targets multiple search touchpoints to maximize discoverability, ‘right fit’ traffic and pipeline impact.
SEO Strategy and Execution
We’ll build a custom SEO strategy that factors your trial, demo, and revenue targets, product, industry and competition, ICP, and available search touchpoints. We’ll also help your SaaS business navigate AI disruption and secure generative search placement.
Customer-led Keyword Research
Using persona documentation, PPC data, and discovery call insights, we’ll build a list of keywords that will attract your ICP and drive new pipeline. Each keyword will be prioritized by level of business value and assigned the content type needed to rank.
Technical SEO Audits
We’ll crawl your site, identify any technical SEO issues, prioritize them in order of importance, and tell you how to correct them. We’ll also ensure your website is discoverable and has a strong foundation for continued growth.
Content Audits
We’ll map on-page, organic traffic, backlink, and conversion data to all the indexable content on your site and assign action items and strategies for each URL that will maximize the ROI of your existing content.
Content Production
We’ll create quality content that ranks highly for your target keywords. If you prefer to write your content, we’ll provide detailed outlines for writers that include all the information - structure, keywords, on-page recs, and internal links - needed to rank.
Link Building
We’ll tell you how many backlinks are needed to rank in position one for your highest-value keywords and launch link building campaigns to fill those gaps. We’ll also identify backlinks and digital PR opportunities to improve chances of generative search placement.
Content Optimization
We’ll analyze underperforming content and tell you what to remove, update, and/or expand to move it to the top of page one. Or we can do all the content updates for you—all you need to do is publish it. We’ll also look for opportunities to drive more conversions from existing content.
Analytics and Reporting
We’ll configure analytics to track ranking, traffic, and conversion performance gains accurately. You’ll get access to a real-time SEO reporting dashboard that provides only the data you care about, making it easy to share results with the CEO and board. We’ll review together every two weeks.
Quarterly SEO Reviews (QSR)
Every 90 days, we’ll present a QSR that covers what we did for you in the previous quarter and its impact on your business. We’ll discuss what worked and what didn’t and use the insights to drive strategy for the next quarter.
A Simple Path to Growth
We partner with you to quickly launch your program.
DISCOVERY
Meet with a senior SEO strategist at no cost to understand your goals, current efforts, and biggest growth opportunities.
PROPOSAL
We provide a tailored proposal that outlines the strategy, deliverables, and timelines for execution.
Kickoff
Watch your pipeline grow and CACs drop as we execute your strategy.
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“Virayo was able to get us ranking in the number one position for our most valuable keywords. Now, organic search is one of our top pipeline generators.”
Ashwinn Choithramani
SaaS SEO Engagements Tailored to Your Growth Stage
We provide three different engagements based on the maturity of your SEO function.
FOUNDATION
This engagement is suited for SaaS companies with limited resources looking to start an SEO function. It is also suited for in-house SaaS marketing teams that need strategic SEO guidance without deliverables.
GROWTH
For well-funded early to mid-stage SaaS companies looking to quickly build an SEO function that has a meaningful impact on SQL and revenue growth.
NURTURE
For late-stage SaaS companies with an established SEO function. We’ll continue to look for net new growth opportunities, but the primary focus is protecting your existing organic moat.
Our Process Works In Any Industry
We’ve helped 85+ B2B SaaS companies exceed their trial, demo, and revenue targets in dozens of industries.
"Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk–but it’s nice to be able to pat yourself on the back when that risk pays off."
David Shack
FAQ
We launch quickly because you need results fast.
Here are several reasons why a SaaS company should hire an SEO agency:
1. You lack organic search visibility for valuable product, solution, and feature keywords, so you cannot capture search demand.
2. You rely heavily on paid ads to generate new pipeline, which is leading to higher customer acquisition costs.
3. You lack the internal resources to build and execute an SEO strategy that will drive consistent pipeline activity.
A SaaS company should wait for product-market fit before hiring an agency. This will ensure that growth-stage SaaS companies direct SEO efforts at high-intent keywords, with a greater chance of driving direct trial and demo sign-ups.
SEO is also a valuable investment for later-stage SaaS companies looking to achieve the following:
-Scale customer acquisition
-Capture more demand in competitive markets
-Nurture leads along longer sales cycles
-Reduce dependency on paid channels with rising CACs
Virayo offers several SEO engagements—Foundation, Growth, and Nurture—designed specifically for SaaS companies at different growth stages.
Consider the following factors when choosing a SaaS SEO agency:
SaaS-specific expertise: Choose an agency with a proven track record of driving SQL and revenue growth for B2B SaaS companies. Read case studies and request references from other SaaS companies at a similar growth-stage to your business.
Level of involvement: Are you looking for a strategist to guide your internal team? Are you looking for a partner to act as an extension of your team and provide supplemental support? Are you seeking an agency to provide a complete, done-for-you SEO service? Some agencies are better suited for different levels of involvement. Get clear on your specific needs, and ensure the agency can fulfill those requirements.
Tailored strategy: Beware of cookie-cutter proposals. Choose an agency that has taken the time to understand your needs, market, and target audience and clearly show how its strategy will help you achieve your business goals.
We work with B2B SaaS companies with product-market fit and are willing to invest at least $6,000 monthly for at least 6 months. Exact pricing depends on the scope of work needed to hit your SQL and revenue targets.
The benefit of working with an agency specializing in SaaS SEO is that we have the data and processes to drive results faster. Over the past 12+ years, we have built our entire search marketing framework for B2B SaaS companies. Most clients see more traffic and lead flow within 60-90 days of kickoff.In our proposal, we will provide specific organic traffic and conversion projections.
We have a 6-month commitment, after which our engagements switch to month-to-month.
We’ve worked with 85+ B2B SaaS companies across a range of industries, including martech, salestech, fintech, health tech, cybersecurity, transportation and logistics, and many more. Our SEO processes can be applied in any SaaS industry.
Virayo has run successful SEO campaigns for B2B SaaS companies for over 12 years. This experience has enabled us to develop a process that consistently helps our clients exceed trial, demo, and ARR targets.
While many SaaS SEO agencies focus exclusively on ranking your website highly for target keywords, we take a more holistic approach. We help our clients not only rank their website but also show up prominently in high-ranking review sites, get placed on third-party listicles, show up in video carousels, rank in the AI Overviews, and get mentioned on generative search platforms like ChatGPT, Perplexity, and Google Gemini.
Our integrated discovery campaigns help SaaS brands appear everywhere and maximize visibility across their most valuable search terms.
Your account will be managed by a team of senior-level talent, including an SEO Strategist, Content Strategist, Senior Content Writer, and Outreach Specialist (if your engagement includes link building).
You will meet with your Strategist every two weeks to discuss project and performance updates and access expert consultation. We will also have a Quarterly Strategy Review (QSR) meeting to review what worked well and what didn’t and discuss growth opportunities for the upcoming quarter.
You will also get access to a Shared Slack channel to get updates and questions answered between calls.
While Virayo can customize SEO reporting, we always aim to track the following metrics for our B2B SaaS clients:
- Ranking performance across priority keywords
- Organic traffic growth to key assets
- Trials and demos from organic search
- SQLs from organic search
- Revenue from organic search
