A SaaS SEO Agency That Drives SQLs

Our ICP-driven SaaS SEO strategy has generated thousands of new trials and demos for our B2B SaaS clients.

We help B2B SaaS Companies Scale
Organic Traffic, SQLs, and MRR

We help B2B SaaS Companies Scale Organic Traffic, SQLs, and MRR

We helped Cedreo 7x new trial signups from organic traffic.

Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.

Charlotte Morineau
CMO

We helped SPOTIO generate 1,700+ demos and $2.8M in new ARR.

Organic search traffic has become our leading source of new sales pipeline, driving 48% of inbound Sales Qualified Leads. Since January 2019, this channel has generated 1,700+ software demos and 418 closed deals, which has equated to $2.8M in new ARR.

Jamison Moore
Demand Gen Manager

We helped LexShares increase qualified inbound leads by over 50%.

Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk–but it’s nice to be able to pat yourself on the back when that risk pays off.

David Shack
VP of Marketing

Our 6-step Process Turns Your SEO
Channel Into a Growth Engine

SEO takes patience, but your sales team needs leads now.
Virayo’s ICP-based SEO strategy drives qualified organic traffic to your site, which means more sales — and higher MRR.

We’re a SaaS SEO agency with a proven track record of driving qualified organic traffic for our clients. Whether you’re looking to dominate the search results for your target audience, bring qualified leads into your marketing funnel, or learn how to incorporate SEO in your marketing strategy, we can help.

Step 1

1. Perform an in-depth discovery

We’ll chat with your team and review persona documentation so we can deeply understand your overarching business goals, SaaS offering, customer pain points, and top competitors. This deep dive ensures we have all the information to implement an SEO strategy that aligns with your business objectives and drives short- and long-term results for your bottom line.

Step-2

2. Land quick wins that fuel long-term growth

You shouldn’t have to wait six months to see results. We’ll identify, qualify, and prioritize your organic opportunities that are most likely to increase trials and demos in the next 90 days. And then we’ll create an action plan to capitalize on those opportunities and secure executive buy-in for the rest of the SEO engagement.

“We’ve only been working with Virayo for five months and have already moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.”

Mike Puterbaugh

CMO, Ziflow

Step-3

3. Build a conversion-focused keyword roadmap

We’ll use the ICP and competitor insights we collect in the initial discovery phase to uncover high-converting keyword opportunities that we can map to existing and new content assets across each stage of the buyer journey.

We start with product, use case, feature, solution, and industry-based keyword opportunities. Then we create middle-of-the-funnel content with search terms people might use when evaluating your platform against a competitor’s.

Once we compile the initial list of keywords, your internal team can review them and choose the best opportunities. Then we’ll qualify those terms using SERP data and estimated business value and assign them to content types.

In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.

Chad Connally

Senior Director of Digital Marketing, Truckstop.com

Step-4

4. Create content that ranks for your most important keywords

Our SaaS content writers will act as an extension of your marketing team. Whether it’s optimizing existing content, creating detailed briefs for internal writers, producing complete drafts, or all of the above, we’ll help scale your SEO content engine to rank for the keywords you care about.

In 6-7 months they got us ranking in the top 3 positions for many of our accelerator program pages, and grew organic traffic by nearly 50%. They also launched a couple link building campaigns that got us backlinks from authoritative sites such as The Next Web, TalkBusiness, The National Law Review and Dallas Innovates.”

Katy LeBlanc

VP of Global Marketing, MassChallenge

Step-5

5. Build page-level authority to boost rankings

High-intent B2B SaaS keywords will almost always be highly competitive. When content alone won’t get you in the top position, we’ll build quality backlinks to high-value assets to quickly boost rankings and accelerate the ROI of your content. As part of our strategic link building process, we’ll analyze competitor backlink profiles to identify how many links you need to drive your high-value assets upward in the SERP.

Step-6

6. Measure and refine

We’ll review how your SEO strategy is impacting rankings, organic traffic, trials, and demos. We’ll then use these insights to double down on what’s working, cut what’s not, and maximize your ROI from SEO.

 

Step 1

Perform an in-depth discovery

We’ll chat with your team and review persona documentation so we can deeply understand your overarching business goals, SaaS offering, customer pain points, and top competitors. This deep dive ensures we have all the information to implement an SEO strategy that aligns with your business objectives and drives short- and long-term results for your bottom line.

Step 2

Land quick wins that fuel long-term growth

You shouldn’t have to wait six months to see results. We’ll identify, qualify, and prioritize your organic opportunities that are most likely to increase trials and demos in the next 90 days. And then we’ll create an action plan to capitalize on those opportunities and secure executive buy-in for the rest of the SEO engagement.

“We’ve only been working with Virayo for five months and have already moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.”

Mike Puterbaugh

CMO, Ziflow

Step 3

Build a conversion-focused keyword roadmap

We’ll use the ICP and competitor insights we collect in the initial discovery phase to uncover high-converting keyword opportunities that we can map to existing and new content assets across each stage of the buyer journey.

We start with product, use case, feature, solution, and industry-based keyword opportunities. Then we create middle-of-the-funnel content with search terms people might use when evaluating your platform against a competitor’s.

Once we compile the initial list of keywords, your internal team can review them and choose the best opportunities. Then we’ll qualify those terms using SERP data and estimated business value and assign them to content types.

In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.

Chad Connally

Senior Director of Digital Marketing, Truckstop.com

Step 4

Create content that ranks for your most important keywords

Our SaaS content writers will act as an extension of your marketing team. Whether it’s optimizing existing content, creating detailed briefs for internal writers, producing complete drafts, or all of the above, we’ll help scale your SEO content engine to rank for the keywords you care about.

In 6-7 months they got us ranking in the top 3 positions for many of our accelerator program pages, and grew organic traffic by nearly 50%. They also launched a couple link building campaigns that got us backlinks from authoritative sites such as The Next Web, TalkBusiness, The National Law Review and Dallas Innovates.”

Katy LeBlanc

VP of Global Marketing, MassChallenge

Step 5

Build page-level authority to boost rankings

High-intent B2B SaaS keywords will almost always be highly competitive. When content alone won’t get you in the top position, we’ll build quality backlinks to high-value assets in order to quickly boost rankings and accelerate the ROI of your content. As part of our strategic link building process, we’ll analyze competitor backlink profiles to identify how many links you need to drive your high-value assets upward in the SERP.

 

Step 6

Measure and refine

We’ll review how your SEO strategy is impacting rankings, organic traffic, trials, and demos. We’ll then use these insights to double down on what’s working, cut what’s not, and maximize your ROI from SEO.

“Virayo was able to get us ranking in the number one position for our most valuable keywords. Now, organic search is one of our top pipeline generators.”
Ashwin Choithramani

Ashwin Choithramani

Senior Demand Generation Manager, CareAcademy

Ashwin Choithramani

Senior Demand Generation Manager, CareAcademy

SaaS SEO Services

The Pillars of Your Organic Growth Engine

Plan, execute, review, iterate — that’s how we build growth for our clients, using these key processes:

Technical SEO analysis

We’ll crawl your site, identify any technical SEO issues, prioritize them in order of importance, and tell you how to correct them. This process ensures your website is discoverable and has a strong foundation for continued growth.

Content audit

We’ll map on-page, organic traffic, backlink, and conversion data to all the indexable content on your site, and then assign page-level action items and strategies for each URL that will maximize the value of your existing content.

Keyword strategy

Using persona documentation, PPC data, and discovery call insights, we’ll build a list of keywords for solution-aware audiences that’ll drive new leads. We’ll qualify and prioritize keywords, assigning them to content types that match SERP intent.

Content production

We’ll create content that will rank well for your target keywords. If you prefer to write your own content, we’ll provide detailed outlines for your writing team that include reference links, target keywords, headings, and the word count for each section.

Routine reporting

Twice monthly, we’ll update your rank report so you can see how your keywords are performing. We’ll also provide updates on goals and deliverables, and tell you about any new technical issues we’ve identified.

Quarterly business reporting

Every 90 days, we’ll present a QBR that covers what we did for you in the previous quarter and the results of our efforts. We’ll define your goals for the next 90 days and ask you about any new priorities.

Ready to grow?

Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.

The SaaS SEO Agency Marketers Trust

From New York to New Zealand, marketers from around the world trust the processes we use to consistently generate results for SaaS clients.