A SaaS SEO Agency That Drives SQLs

Our ICP-driven SaaS SEO strategy has generated thousands of new trials and demos for our B2B SaaS clients.

We help B2B SaaS Companies Scale
Organic Traffic, SQLs, and MRR

We help B2B SaaS Companies Scale Organic Traffic, SQLs, and MRR

We helped Cedreo 7x new trial signups from organic traffic.

Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.

Charlotte Morineau
CMO

We helped SPOTIO generate 1,700+ demos and $2.8M in new ARR.

Organic search traffic has become our leading source of new sales pipeline, driving 48% of inbound Sales Qualified Leads. Since January 2019, this channel has generated 1,700+ software demos and 418 closed deals, which has equated to $2.8M in new ARR.

Jamison Moore
Demand Gen Manager

We helped LexShares increase qualified inbound leads by over 50%.

Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk–but it’s nice to be able to pat yourself on the back when that risk pays off.

David Shack
VP of Marketing

Our 6-step Process Turns Your SEO
Channel Into a Growth Engine

SEO takes patience, but your sales team needs leads now.
Virayo’s ICP-based SEO strategy drives qualified organic traffic to your site, which means more sales — and higher MRR.

We’re a SaaS SEO agency with a proven track record of driving qualified organic traffic for our clients. Whether you’re looking to dominate the search results for your target audience, bring qualified leads into your marketing funnel, or learn how to incorporate SEO in your marketing strategy, we can help.

Step 1

1. Perform an in-depth discovery

We’ll chat with your team and review persona documentation so we can deeply understand your overarching business goals, SaaS offering, customer pain points, and top competitors. This deep dive ensures we have all the information to implement an SEO strategy that aligns with your business objectives and drives short- and long-term results for your bottom line.

Step-2

2. Land quick wins that fuel long-term growth

You shouldn’t have to wait six months to see results. We’ll identify, qualify, and prioritize your organic opportunities that are most likely to increase trials and demos in the next 90 days. And then we’ll create an action plan to capitalize on those opportunities and secure executive buy-in for the rest of the SEO engagement.

“We’ve only been working with Virayo for five months and have already moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.”

Mike Puterbaugh

CMO, Ziflow

Step-3

3. Build a conversion-focused keyword roadmap

We’ll use the ICP and competitor insights we collect in the initial discovery phase to uncover high-converting keyword opportunities that we can map to existing and new content assets across each stage of the buyer journey.

We start with product, use case, feature, solution, and industry-based keyword opportunities. Then we create middle-of-the-funnel content with search terms people might use when evaluating your platform against a competitor’s.

Once we compile the initial list of keywords, your internal team can review them and choose the best opportunities. Then we’ll qualify those terms using SERP data and estimated business value and assign them to content types.

In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.

Chad Connally

Senior Director of Digital Marketing, Truckstop.com

Step-4

4. Create content that ranks for your most important keywords

Our SaaS content writers will act as an extension of your marketing team. Whether it’s optimizing existing content, creating detailed briefs for internal writers, producing complete drafts, or all of the above, we’ll help scale your SEO content engine to rank for the keywords you care about.

In 6-7 months they got us ranking in the top 3 positions for many of our accelerator program pages, and grew organic traffic by nearly 50%. They also launched a couple link building campaigns that got us backlinks from authoritative sites such as The Next Web, TalkBusiness, The National Law Review and Dallas Innovates.”

Katy LeBlanc

VP of Global Marketing, MassChallenge

Step-5

5. Build page-level authority to boost rankings

High-intent B2B SaaS keywords will almost always be highly competitive. When content alone won’t get you in the top position, we’ll build quality backlinks to high-value assets to quickly boost rankings and accelerate the ROI of your content. As part of our strategic link building process, we’ll analyze competitor backlink profiles to identify how many links you need to drive your high-value assets upward in the SERP.

Step-6

6. Measure and refine

We’ll review how your SEO strategy is impacting rankings, organic traffic, trials, and demos. We’ll then use these insights to double down on what’s working, cut what’s not, and maximize your ROI from SEO.

 

Step 1

Perform an in-depth discovery

We’ll chat with your team and review persona documentation so we can deeply understand your overarching business goals, SaaS offering, customer pain points, and top competitors. This deep dive ensures we have all the information to implement an SEO strategy that aligns with your business objectives and drives short- and long-term results for your bottom line.

Step 2

Land quick wins that fuel long-term growth

You shouldn’t have to wait six months to see results. We’ll identify, qualify, and prioritize your organic opportunities that are most likely to increase trials and demos in the next 90 days. And then we’ll create an action plan to capitalize on those opportunities and secure executive buy-in for the rest of the SEO engagement.

“We’ve only been working with Virayo for five months and have already moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.”

Mike Puterbaugh

CMO, Ziflow

Step 3

Build a conversion-focused keyword roadmap

We’ll use the ICP and competitor insights we collect in the initial discovery phase to uncover high-converting keyword opportunities that we can map to existing and new content assets across each stage of the buyer journey.

We start with product, use case, feature, solution, and industry-based keyword opportunities. Then we create middle-of-the-funnel content with search terms people might use when evaluating your platform against a competitor’s.

Once we compile the initial list of keywords, your internal team can review them and choose the best opportunities. Then we’ll qualify those terms using SERP data and estimated business value and assign them to content types.

In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.

Chad Connally

Senior Director of Digital Marketing, Truckstop.com

Step 4

Create content that ranks for your most important keywords

Our SaaS content writers will act as an extension of your marketing team. Whether it’s optimizing existing content, creating detailed briefs for internal writers, producing complete drafts, or all of the above, we’ll help scale your SEO content engine to rank for the keywords you care about.

In 6-7 months they got us ranking in the top 3 positions for many of our accelerator program pages, and grew organic traffic by nearly 50%. They also launched a couple link building campaigns that got us backlinks from authoritative sites such as The Next Web, TalkBusiness, The National Law Review and Dallas Innovates.”

Katy LeBlanc

VP of Global Marketing, MassChallenge

Step 5

Build page-level authority to boost rankings

High-intent B2B SaaS keywords will almost always be highly competitive. When content alone won’t get you in the top position, we’ll build quality backlinks to high-value assets in order to quickly boost rankings and accelerate the ROI of your content. As part of our strategic link building process, we’ll analyze competitor backlink profiles to identify how many links you need to drive your high-value assets upward in the SERP.

 

Step 6

Measure and refine

We’ll review how your SEO strategy is impacting rankings, organic traffic, trials, and demos. We’ll then use these insights to double down on what’s working, cut what’s not, and maximize your ROI from SEO.

“Virayo was able to get us ranking in the number one position for our most valuable keywords. Now, organic search is one of our top pipeline generators.”
Ashwin Choithramani

Ashwin Choithramani

Senior Demand Generation Manager, CareAcademy

Ashwin Choithramani

Senior Demand Generation Manager, CareAcademy

SaaS SEO Services

The Pillars of Your Organic Growth Engine

Plan, execute, review, iterate — that’s how we build growth for our clients, using these key processes:

Technical SEO analysis

We’ll crawl your site, identify any technical SEO issues, prioritize them in order of importance, and tell you how to correct them. This process ensures your website is discoverable and has a strong foundation for continued growth.

Content audit

We’ll map on-page, organic traffic, backlink, and conversion data to all the indexable content on your site, and then assign page-level action items and strategies for each URL that will maximize the value of your existing content.

Keyword strategy

Using persona documentation, PPC data, and discovery call insights, we’ll build a list of keywords for solution-aware audiences that’ll drive new leads. We’ll qualify and prioritize keywords, assigning them to content types that match SERP intent.

Content production

We’ll create content that will rank well for your target keywords. If you prefer to write your own content, we’ll provide detailed outlines for your writing team that include reference links, target keywords, headings, and the word count for each section.

Routine reporting

Twice monthly, we’ll update your rank report so you can see how your keywords are performing. We’ll also provide updates on goals and deliverables, and tell you about any new technical issues we’ve identified.

Quarterly business reporting

Every 90 days, we’ll present a QBR that covers what we did for you in the previous quarter and the results of our efforts. We’ll define your goals for the next 90 days and ask you about any new priorities.

Ready to grow?

Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.

The SaaS SEO Agency Marketers Trust

From New York to New Zealand, marketers from around the world trust the processes we use to consistently generate results for SaaS clients.

FAQ

Why should I hire an agency for SEO?

In the fast-moving B2B SaaS sector, catching the attention of the right people at the right time can be tricky. A SaaS SEO agency helps your business stand out by:

  • Establishing Authority: Our targeted content marketing positions you as an authority in your field, with the experience and expertise that search engines value.
  • Sustaining Visibility: With strategic search engine optimization, we ensure you have organic visibility for your high-value keywords.
  • Generating Demos: A winning SEO strategy draws your ICP to your website and drives more demos.
  • Relaunching Content: SaaS SEO is an ongoing process. To hold onto those page 1 SERP results, it’s important for SaaS companies to refresh and relaunch content. We have a proven process for doing that.

If you want to reach your target audience, climb search engine rankings, and retain your ranking for your priority keywords, you need to partner with a SaaS SEO agency.

How do I choose the best SaaS SEO agency?

Choosing the best B2B SaaS SEO agency is easiest when you identify your needs and limitations. For example, if you don’t have an internal content team, you’ll definitely want to partner with an agency that does SEO and content. (Some SEO agencies only offer recommendations/consulting).

The best SaaS SEO agencies will have a positive reputation in the SEO industry, with a proven track record of real results, like an uptick in leads and revenue. They should also offer a free “get to know you” call, so you can learn more about their process for SaaS SEO.

What type of SaaS companies have you worked with?

We’ve had the privilege of working with an impressive roster of B2B SaaS companies across industries like martech, cybersecurity, and finance. Our ideal client has a marketing team of five to 10 people and the time to either publish the high quality content we create for them, or the ability to write their own content based on the outlines we provide. (Our SaaS SEO strategy is most effective when clients are steadily publishing content).

How long does it take to see results?

The precise timing of return on marketing strategies depends on many factors, like industry competition, promotional channels, and brand recognition. Typically, results of SEO campaigns appear in 3-12 months, if clients are publishing the content we create or outline. We’ve helped numerous SaaS companies turn their search engine results into their top pipeline driver within 12 months.

Is there a way to accelerate results?

Absolutely! While we’re working on driving organic traffic to your site, we can also use PPC to target your ICP and drive immediate, high-intent traffic to your site.

Do you offer link building services?

Yes — link building is a powerful way to boost your online visibility and increase SEO rankings. Our goal is to get you on high-ranking lists and turn brand mentions into powerful links for your brand.

And here’s our secret sauce: We don’t just accumulate links — we build them where they matter, tailored to your SaaS SEO strategy. We’ve found that link building is most effective when combined with new and updated quality content. Link building alone may not provide the kind of fast gains clients want.

What does a SaaS SEO engagement look like with Virayo?

Choosing Virayo means partnering with a team of SaaS SEO experts focused on your SaaS business’ search engine optimization priorities. Your personalized power team includes:

  • SEO Account Strategist: Your SEO compass, aligning goals with business vision.
  • SEO Manager: Your tech expert, tuning site performance.
  • Content Manager: Your wordsmith, crafting compelling content.

We’ll kick things off with an immersive call, then build your best SaaS SEO strategy through an in-depth onboarding process.

What does month one look like?

Month one is all about building the launchpad for your organic growth journey. In your first month with Virayo, we’ll focus on three pivotal areas:

  • Customer Profiling: We delve into your ideal customers’ psyche, revealing potential customers’ precise needs and challenges.
  • Website Deep-Dive: We conduct a comprehensive SEO audit of your site to gain valuable insights into your strengths and untapped opportunities.
  • Roadmap Creation: We perform keyword research and craft a tailored keyword strategy and content plan, the blueprint for turbocharging your organic traffic.

We’ll wrap up your first month armed with the knowledge we need to roll out content creation and promotion in the second month.

How will I communicate with the Virayo team?

Strong collaboration and clear communication are key components of our SEO marketing strategy. Here’s how we do it:

  • Frequent Check-ins: We’ll be by your side throughout the first month, with regular touchpoints to ensure a smooth start to our collaboration.
  • Twice-monthly Discussions: After the first month, you’ll meet regularly with the SEO team to track progress, brainstorm, and strategize for the next steps in our journey.
  • Quarterly Business Reviews: Think of these as our SEO management pit stops. We’ll reflect on past achievements, establish future priorities, and incorporate any upcoming goals into our roadmap.

With regular updates, real-time insights, and active collaboration, we’re not just your SaaS SEO agency — we’re your secret weapon.

How much do SaaS SEO services cost?

With SaaS SEO services ranging in price from hundreds to tens of thousands, estimating costs can be murky. At Virayo, we prioritize transparency and performance — no mysterious processes or confusing jargon, just crystal-clear deliverables.

As a reputable SEO agency for B2B SaaS businesses, our pricing matches the impact and quality of our services. Our range typically spans $7,500 to $30,000+ per month, depending on factors like competition, capabilities, and goals.

Do you have a minimum contract commitment?

Our goal at Virayo is to create a win-win partnership. We understand the importance of flexibility, so we never bind clients to long-term contracts. We operate on a month-to-month basis with a 30-day opt-out clause, giving you the freedom to assess the value of our services and make effective decisions.

What are the benefits of SaaS SEO services?

A quality SEO digital marketing strategy offers a variety of benefits to your business. The highlights of an effective SaaS SEO strategy include:

Passive Lead Gen: Gain organic search visibility by ranking for relevant keywords, effortlessly attracting a steady flow of qualified leads to fuel your growth.

Cut Customer Acquisition Costs: Reduce your reliance on ads and attract your ideal audience organically.

Consistent Pipeline: Discover the power of a consistent stream of prospects to your SaaS website, driving predictable revenue growth.

Funding Made Easy: Building a predictable pipeline and lowering CAC increases sales and profits, making it easier to secure future funding.

How does a SaaS SEO strategy differ from other types of SEO?

People shopping for SaaS solutions may spend a lot of time in the “consideration” stage of the marketing funnel — SaaS is a big investment, and buyers want to be sure they’re choosing the right solution. So SaaS SEO requires content that explains how you solve problems, improve efficiency, and deliver exceptional ROI.

As part of our SEO strategy for SaaS clients, we often recommend “jobs to be done” content, which brings high-intent searchers to your site to compare your product to your competitors’ offerings. We also think about the multiple stakeholders involved in the purchasing process — from marketing leaders to CMOs — and craft content that speaks specifically to their concerns.

How does SEO support other SaaS marketing channels?

A number of SaaS marketing channels benefit from quality SEO efforts. An effective SaaS SEO growth strategy supercharges organic traffic and provides opportunities for retargeting on platforms like Google Ads and LinkedIn.

Our SaaS SEO clients can repurpose high quality content for social media, email marketing, and sales enablement assets to present a consistent message. And as you establish domain authority, your messaging will reach more people, increasing conversion rate optimization.

Will search engine optimization still be relevant in 2024?

Yes! If you’ve been following the chatter about Google’s Search Generative Experience (SGE), you know that it’s going to change how search results look, but it won’t negate the need for SEO. What we do know is that SGE may undermine top-of-funnel traffic because it can answer simple queries, so users don’t need to click-through to a site to find more information. That means high quality MOFU and BOFU content will become increasingly important for SaaS SEO.

Can AI-generated content help with organic search?

Google says that authoritative, original, quality content is important for businesses that want online visibility. SaaS businesses can access a variety of AI tools to generate content, but the outputs are usually highly similar (and in some cases, identical). What that means is: No, AI-generated content alone is not ideal for organic search. 

AI can be useful as a writing aide — like creating a rough draft, or helping define the structure of content. But high quality content still requires a human touch.

Is SEO just keyword research?

Keyword research is an important part of effective SEO, but there’s a lot more to it. For example, our SEO specialists don’t just focus on catering to search engines (aka search engine marketing) — we look at whether your technical SEO needs improvement, and we review your Google Search Console to look for new opportunities.

Our full service, data driven SEO efforts include link building services, new content creation, page optimization consulting, optimization of your existing content, and more.

Where can I see results you’ve achieved for a SaaS company?

We recently published a case study about how we helped a SaaS business generate $2.8 million in ARR. You can download it here.

Is Virayo a full service digital marketing agency?

Virayo is specifically a SaaS SEO agency, meaning we don’t offer social media management, website design, UX design, or PR. But we do provide the content (or the outlines) companies need to improve their online presence, connect with their target audience, and fuel their SaaS marketing funnel.

We are preparing to launch our first website. Can Virayo tell us how to optimize our site for search engines?

Yes, we can tell you what you need to do to compete with other SaaS websites in your niche. Our foundational consulting might involve:

  • Recommending content topics
  • Guiding your internal linking strategy
  • Prioritizing your keyword opportunities
  • Telling you how to build domain authority

We are migrating to a new website. Can Virayo help us maintain our search rankings?

We can! We have a process for mapping all URLs to the new website and ensuring your technical SEO is in order, to minimize any negative impact on your search relevance.

Ready to Feed Your Pipeline?

Schedule a quick call with us. We’ll unpack your current demand generation efforts and discuss practical ways we can scale traffic and conversions for you in the next 90 days.