A SaaS SEO Agency
That Feeds Your Pipeline
Our ICP-driven SEO process has generated thousands of new trials and demos for our B2B SaaS clients.
We help B2B SaaS Companies Scale
Organic Traffic, SQLs, and MRR
We help B2B SaaS Companies Scale Organic Traffic, SQLs, and MRR
We helped Cedreo 7x new trial sign ups from organic traffic
Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business
Charlotte Morineau
CMO
We helped SPOTIO generate 1,700+ demos and $2.8M in new ARR
Organic search traffic has become our leading source of new sales pipeline, driving 48% of inbound Sales Qualified Leads. Since January 2019, this channel has generated 1,700+ software demos and 418 closed deals, which has equated to $2.8M in new ARR.
Jamison Moore
Demand Gen Manager
We helped LexShares increase qualified inbound leads by over 50%
Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk–but it’s nice to be able to pat yourself on the back when that risk pays off.
David Shack
VP of Marketing
Our 6-step Process Turns Your SEO
Channel Into a Growth Engine
SEO takes patience, but your sales team needs leads now.
Virayo’s ICP-based SEO process drives qualified traffic to your site, which means more sales — and higher MRR.
As an SEO agency that works exclusively with B2B SaaS companies, we understand the steep competition and the pressure to stay one step ahead. Whether you’re looking to boost awareness, win new customers, or retain the ones you already have, our process will get the results you want — quickly
Step-1
1. Perform an in-depth discovery
We’ll chat with your team and review persona documentation so we can deeply understand your overarching business goals, SaaS offering, customer pain points, and top competitors. This deep dive ensures we have all the information to construct an SEO strategy that aligns with your business objectives and drives short- and long-term results for your bottom line.
Step-2
2. Land quick wins that fuel long-term growth
You shouldn’t have to wait six months to see results. We’ll identify, qualify, and prioritize your organic opportunities that are most likely to increase trials and demos in the next 60 days. And then we’ll put together an action plan to capitalize on those opportunities and secure executive buy-in for the rest of the SEO engagement
“We’ve only been working with Virayo for five months and have already moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.”
Step-3
3. Build a conversion-focused keyword roadmap
We’ll use the ICP and competitor insights we collect in the initial discovery phase to uncover high-converting keyword opportunities that we can map to existing and new content assets across each stage of the buyer journey.
We start with product, use case, feature, solution, and industry-based keyword opportunities. Then we create middle-of-the-funnel content with search terms people might use when evaluating your platform against a competitor’s.
Once we compile the initial list of keywords, your internal team can review them and choose the best opportunities. Then we’ll qualify those terms using SERP data and estimated business value and assign them to content types.
In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.
Step-4
4. Create content that ranks for your most important keywords
Our SaaS content writers will act as an extension of your team. Whether it’s optimizing existing content, creating detailed briefs for internal writers, producing complete drafts, or all of the above, we’ll help scale your SEO content engine and rank for the keywords you care about.
In 6-7 months they got us ranking in the top 3 positions for many of our accelerator program pages, and grew organic traffic by nearly 50%. They also launched a couple link building campaigns that got us backlinks from authoritative sites such as The Next Web, TalkBusiness, The National Law Review and Dallas Innovates.”
Step-5
5. Build page-level authority to boost rankings
High-intent B2B SaaS keywords will almost always be highly competitive. When content alone won’t get you in the top position, we’ll build quality backlinks to high-value assets in order to quickly boost rankings and accelerate the ROI of your content. As part of our strategic link building process, we’ll analyze competitor backlink profiles to identify how many links you need to drive your high-value assets upward in the SERP.
Step-6
6. Measure and refine
We’ll review how your SEO strategy is impacting rankings, organic traffic, trials, and demos. We’ll then use these insights to double down on what’s working, cut what’s not, and maximize your ROI from SEO.
Step 1
Perform an in-depth discovery
We’ll chat with your team and review persona documentation so we can deeply understand your overarching business goals, SaaS offering, customer pain points, and top competitors. This deep dive ensures we have all the information to construct an SEO strategy that aligns with your business objectives and drives short- and long-term results for your bottom line.
Step 2
Land quick wins that fuel long-term growth
You shouldn’t have to wait six months to see results. We’ll identify, qualify, and prioritize your organic opportunities that are most likely to increase trials and demos in the next 60 days. And then we’ll put together an action plan to capitalize on those opportunities and secure executive buy-in for the rest of the SEO engagement
“We’ve only been working with Virayo for five months and have already moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.”
Step 3
Build a conversion-focused keyword roadmap
We’ll use the ICP and competitor insights we collect in the initial discovery phase to uncover high-converting keyword opportunities that we can map to existing and new content assets across each stage of the buyer journey.
We start with product, use case, feature, solution, and industry-based keyword opportunities. Then we create middle-of-the-funnel content with search terms people might use when evaluating your platform against a competitor’s.
Once we compile the initial list of keywords, your internal team can review them and choose the best opportunities. Then we’ll qualify those terms using SERP data and estimated business value and assign them to content types.
In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.
Step 4
Create content that ranks for your most important keywords
Our SaaS content writers will act as an extension of your team. Whether it’s optimizing existing content, creating detailed briefs for internal writers, producing complete drafts, or all of the above, we’ll help scale your SEO content engine and rank for the keywords you care about.
In 6-7 months they got us ranking in the top 3 positions for many of our accelerator program pages, and grew organic traffic by nearly 50%. They also launched a couple link building campaigns that got us backlinks from authoritative sites such as The Next Web, TalkBusiness, The National Law Review and Dallas Innovates.”
Step 5
Build page-level authority to boost rankings
High-intent B2B SaaS keywords will almost always be highly competitive. When content alone won’t get you in the top position, we’ll build quality backlinks to high-value assets in order to quickly boost rankings and accelerate the ROI of your content. As part of our strategic link building process, we’ll analyze competitor backlink profiles to identify how many links you need to drive your high-value assets upward in the SERP.
Step 5
Measure and refine
We’ll review how your SEO strategy is impacting rankings, organic traffic, trials, and demos. We’ll then use these insights to double down on what’s working, cut what’s not, and maximize your ROI from SEO.
“Virayo was able to get us ranking in the number one position for our most valuable keywords. Now, organic search is one of our top pipeline generators.”
Ashwin Choithramani
Senior Demand Generation Manager, CareAcademy
Ashwin Choithramani
Senior Demand Generation Manager, CareAcademy
SaaS SEO Services
The Pillars of Your Organic Growth Engine
Plan, execute, review, iterate — that’s how we build growth for our clients, using these key processes:
Technical analysis
We’ll crawl your site, identify any technical issues, prioritize them in order of importance, and tell you how to correct them. This process ensures your website is discoverable and has a strong foundation for continued growth.
Content audit
We’ll map on-page, organic traffic, backlink, and conversion data to all the indexable content on your site, and then assign page-level action items and strategies for each URL that will maximize the value of your existing content.
Keyword strategy
We’ll use persona documentation, PPC data, and discovery call insights to build a list of keywords for solution-aware audiences that’ll drive new lead flow. We’ll qualify and prioritize keywords and assign them to content types that best match the SERP intent.
Content production
We’ll create content that will rank well for your target keywords. If you prefer to write your own content, we’ll provide detailed outlines for your writing team that include reference links, target keywords, headings, and the word count for each section.
Content optimization
We’ll analyze existing assets that have a chance of ranking for pipeline-generating keywords and tell you exactly what to remove, update, and/or add to push it to the top of page one.
Link building
We’ll analyze backlink gaps for your highest value assets and tell you exactly how many backlinks you need to rank in position one. We’ll then execute link building campaigns to fill those gaps.
Routine reporting
Twice monthly, we’ll update your rank report so you can see how your keywords are performing. We’ll also provide updates on goals and deliverables, and tell you about any new technical issues we’ve identified.
Quarterly business reporting
Every 90 days, we’ll present a QBR that covers what we did for you in the previous quarter and the results of our efforts. We’ll define your goals for the next 90 days and ask you about any new priorities.
Ready to grow?
Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.
The Agency SaaS Marketers Trust
From Chicago to Bali, marketers from around the world trust the processes
we use to consistently generate results for SaaS clients.
The Most Common Questions, Answered …
Why should I hire a SaaS SEO agency?
In the fast-moving B2B SaaS industry, catching the attention of the right people at the right time can be tricky. Targeted SEO services help your business stand out by:
- Mastering Complexity: Our targeted content marketing speaks to every decision-maker at each stage in the SaaS marketing funnel.
- Sustaining Visibility: With strategic keyword optimization, we ensure organic visibility to maximize your content marketing ROI.
- Generating Leads: A winning SEO strategy attracts your ideal audience to your website, securing a long-term passive lead generation method.
- Amplifying Content: Focused keyword research and on-page optimization ensure your content is accessible and engaging for your audience.
If you want to reach your target audience and climb search engine rankings, we’re here to make that a reality.
How do I choose the best SaaS SEO company?
Choosing the best B2B SaaS SEO agency for your SEO campaign is a lot like choosing a long-term relationship partner — the right fit is crucial (liking them helps, too).
Consider what role you need them to play — do you need a full-service agency of SEO specialists or strategic SaaS SEO consulting? Then do some digging. Suitable SaaS SEO agencies will have a positive reputation in the SEO industry. The best SaaS SEO agency will have a proven track record of real results, like an uptick in leads and revenue.
What type of SaaS companies have you worked with?
We’ve had the privilege of working with an impressive roster of B2B SaaS companies across industries like martech, cybersecurity, and finance. Our adaptable SaaS SEO process allows us to cater to any SaaS company, ensuring growth and success for our clients.
Among the SaaS businesses we’ve collaborated with are Truckstop, MYOB, Sprout Social, CareAcademy, Cedreo, SPOTIO, and Ziflow.
How long does it take to see results?
The precise timing of return on marketing strategies depends on many factors, like industry competition, promotional channels, and brand recognition. Typically, results of SEO campaigns appear within 3-12 months.
However, we’re not your typical SEO agency. We strive to help our clients land quick wins through technical audits and optimization of existing content.
We aim to land you on page one of search engines within three months, building momentum from there. We’ve helped numerous SaaS companies turn their search engine results into their top pipeline driver within 12 months.
Do you offer link building services?
Yes — link building is a powerful way to boost your online visibility and increase SEO rankings. Our goal is to get you on high-ranking lists and turn brand mentions into powerful links for your brand.
And here’s our secret sauce: we don’t just accumulate links — we build them where they matter, tailored to your SaaS SEO strategy. With us, link building is more than just a service — it’s a game-changer.
What does a SaaS SEO engagement look like with Virayo?
Choosing Virayo means partnering with a team of SaaS SEO experts focused on your SaaS business’ search engine optimization priorities. Your personalized power team includes:
- SEO Account Strategist: Your SEO compass, aligning goals with business vision.
- SEO Manager: Your tech expert, tuning site performance.
- Content Manager: Your wordsmith, crafting compelling content.
We’ll kick things off with an immersive call, then build your best SaaS SEO strategy through an in-depth kick-off process.
What does month one look like?
Month one is all about building the launchpad for your organic growth journey. In your first month with Virayo, we’ll focus on three pivotal areas:
- Customer Profiling: We delve deep into your ideal customers’ psyche, revealing potential customers’ precise needs and challenges.
- Website Deep-Dive: We conduct a comprehensive SEO audit of your site to gain valuable insights into your strengths and untapped opportunities.
- Roadmap Creation: We perform keyword research and craft a tailored keyword strategy and content plan, the blueprint for turbocharging your organic traffic.
We’ll wrap up your first month armed with a deep, empathetic understanding of your business and audience, ready to roll out content creation and promotion in the second month.
How will I communicate with the Virayo team?
Strong collaboration and clear communication are key components of our SEO marketing strategy. Here’s how we do it:
- Frequent Check-ins: You’ll have our team by your side throughout the first month, initiating regular touchpoints to ensure a smooth start to our collaboration.
- Twice-monthly Discussions: After the first month, you’ll meet regularly with the SEO team to track progress, brainstorm, and strategize for the next steps in our journey.
- Quarterly Business Reviews: Think of these as our SEO management pit stops. We’ll reflect on past achievements, establish future priorities, and incorporate any upcoming goals into our roadmap.
With regular updates, real-time insights, and active collaboration (Love Slack? Us too!), we’re not just your SEO agency — we’re your secret weapon.
How much do SaaS SEO services cost?
With SEO services ranging in price from hundreds to tens of thousands, estimating costs can be murky. At Virayo, we prioritize transparency and performance — no mysterious processes or confusing jargon, just crystal-clear deliverables.
As a reputable SEO agency for B2B SaaS businesses, our pricing matches the impact and quality of our services. Our range typically spans $5,000 to $30,000+ per month, depending on factors like competition, capabilities, and goals.
Do you have a minimum contract commitment?
Our goal at Virayo is to create a win-win partnership. We understand the importance of flexibility, so we never bind clients to long-term contracts. We operate on a month-to-month basis with a 30-day opt-out clause, giving you the freedom to assess the value of our services and make effective decisions.
What are the benefits of SaaS SEO services?
A quality SEO digital marketing strategy can offer a variety of benefits to your business. The highlights of an effective SEO strategy include:
- Passive Lead Gen: Gain organic search visibility by ranking for relevant keywords, effortlessly attracting a steady flow of qualified leads to fuel your growth.
- Cut Customer Acquisition Costs: Reduce your reliance on ads and attract your ideal audience organically, reducing your CAC and maximizing your ROI.
- Consistent Pipeline: Discover the power of a consistent stream of prospects from your SaaS website, driving predictable revenue growth.
- Funding Made Easy: Building a predictable pipeline and lowering CACs increases sales and profits, making it easier to secure future funding.
How does SEO support other SaaS marketing channels?
A number of SaaS marketing channels benefit from quality SEO efforts. An effective SaaS SEO growth strategy supercharges organic traffic, providing opportunities for retargeting efforts on platforms like Google Ads and LinkedIn. High-quality content can be repurposed for social media, email marketing, and sales enablement assets to present a consistent message. And as you establish domain authority, your messaging will reach more people, increasing conversion rate optimization.
Ready to Feed Your Pipeline?
Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.
