A SaaS SEO Agency That Drives SQLs

Choosing the best B2B SaaS SEO agency is easiest when you identify your needs and limitations. For example, if you don’t have an internal content team, you’ll definitely want to partner with an agency that does SEO and content. (Some SEO agencies only offer recommendations/consulting).

The best SaaS SEO agencies will have a positive reputation in the SEO industry, with a proven track record of real results, like an uptick in leads and revenue. They should also offer a free “get to know you” call, so you can learn more about their process for SaaS SEO.

We’ve had the privilege of working with an impressive roster of B2B SaaS companies across industries like martech, cybersecurity, and finance. Our ideal client has a marketing team of five to 10 people and the time to either publish the high quality content we create for them, or the ability to write their own content based on the outlines we provide. (Our SaaS SEO strategy is most effective when clients are steadily publishing content).

The precise timing of return on marketing strategies depends on many factors, like industry competition, promotional channels, and brand recognition. Typically, results of SEO campaigns appear in 3-12 months, if clients are publishing the content we create or outline. We’ve helped numerous SaaS companies turn their search engine results into their top pipeline driver within 12 months.

Absolutely! While we’re working on driving organic traffic to your site, we can also use PPC to target your ICP and drive immediate, high-intent traffic to your site.

Yes — link building is a powerful way to boost your online visibility and increase SEO rankings. Our goal is to get you on high-ranking lists and turn brand mentions into powerful links for your brand.

And here’s our secret sauce: We don’t just accumulate links — we build them where they matter, tailored to your SaaS SEO strategy. We’ve found that link building is most effective when combined with new and updated quality content. Link building alone may not provide the kind of fast gains clients want.

Choosing Virayo means partnering with a team of SaaS SEO experts focused on your SaaS business’ search engine optimization priorities. Your personalized power team includes:

• SEO Account Strategist: Your SEO compass, aligning goals with business vision.
• SEO Manager: Your tech expert, tuning site performance.
• Content Manager: Your wordsmith, crafting compelling content.

We’ll kick things off with an immersive call, then build your best SaaS SEO strategy through an in-depth onboarding process.

Month one is all about building the launchpad for your organic growth journey. In your first month with Virayo, we’ll focus on three pivotal areas:

• Customer Profiling: We delve into your ideal customers’ psyche, revealing potential customers’ precise needs and challenges.
• Website Deep-Dive: We conduct a comprehensive SEO audit of your site to gain valuable insights into your strengths and untapped opportunities.
• Roadmap Creation: We perform keyword research and craft a tailored keyword strategy and content plan, the blueprint for turbocharging your organic traffic.

We’ll wrap up your first month armed with the knowledge we need to roll out content creation and promotion in the second month.

Strong collaboration and clear communication are key components of our SEO marketing strategy. Here’s how we do it:

• Frequent Check-ins: We’ll be by your side throughout the first month, with regular touchpoints to ensure a smooth start to our collaboration.
• Twice-monthly Discussions: After the first month, you’ll meet regularly with the SEO team to track progress, brainstorm, and strategize for the next steps in our journey.
• Quarterly Business Reviews: Think of these as our SEO management pit stops. We’ll reflect on past achievements, establish future priorities, and incorporate any upcoming goals into our roadmap.

With regular updates, real-time insights, and active collaboration, we’re not just your SaaS SEO agency — we’re your secret weapon.

With SaaS SEO services ranging in price from hundreds to tens of thousands, estimating costs can be murky. At Virayo, we prioritize transparency and performance — no mysterious processes or confusing jargon, just crystal-clear deliverables.

As a reputable SEO agency for B2B SaaS businesses, our pricing matches the impact and quality of our services. Our range typically spans $7,500 to $30,000+ per month, depending on factors like competition, capabilities, and goals.

Our goal at Virayo is to create a win-win partnership. We understand the importance of flexibility, so we never bind clients to long-term contracts. We operate on a month-to-month basis with a 30-day opt-out clause, giving you the freedom to assess the value of our services and make effective decisions.

A quality SEO digital marketing strategy offers a variety of benefits to your business. The highlights of an effective SaaS SEO strategy include:

Passive Lead Gen: Gain organic search visibility by ranking for relevant keywords, effortlessly attracting a steady flow of qualified leads to fuel your growth.

Cut Customer Acquisition Costs: Reduce your reliance on ads and attract your ideal audience organically.

Consistent Pipeline: Discover the power of a consistent stream of prospects to your SaaS website, driving predictable revenue growth.

Funding Made Easy: Building a predictable pipeline and lowering CAC increases sales and profits, making it easier to secure future funding.

People shopping for SaaS solutions may spend a lot of time in the “consideration” stage of the marketing funnel — SaaS is a big investment, and buyers want to be sure they’re choosing the right solution. So SaaS SEO requires content that explains how you solve problems, improve efficiency, and deliver exceptional ROI.

As part of our SEO strategy for SaaS clients, we often recommend “jobs to be done” content, which brings high-intent searchers to your site to compare your product to your competitors’ offerings. We also think about the multiple stakeholders involved in the purchasing process — from marketing leaders to CMOs — and craft content that speaks specifically to their concerns.

A number of SaaS marketing channels benefit from quality SEO efforts. An effective SaaS SEO growth strategy supercharges organic traffic and provides opportunities for retargeting on platforms like Google Ads and LinkedIn.

Our SaaS SEO clients can repurpose high quality content for social media, email marketing, and sales enablement assets to present a consistent message. And as you establish domain authority, your messaging will reach more people, increasing conversion rate optimization.

Yes! If you’ve been following the chatter about Google’s Search Generative Experience (SGE), you know that it’s going to change how search results look, but it won’t negate the need for SEO. What we do know is that SGE may undermine top-of-funnel traffic because it can answer simple queries, so users don’t need to click-through to a site to find more information. That means high quality MOFU and BOFU content will become increasingly important for SaaS SEO.

Google says that authoritative, original, quality content is important for businesses that want online visibility. SaaS businesses can access a variety of AI tools to generate content, but the outputs are usually highly similar (and in some cases, identical). What that means is: No, AI-generated content alone is not ideal for organic search. 

AI can be useful as a writing aide — like creating a rough draft, or helping define the structure of content. But high quality content still requires a human touch.

Keyword research is an important part of effective SEO, but there’s a lot more to it. For example, our SEO specialists don’t just focus on catering to search engines (aka search engine marketing) — we look at whether your technical SEO needs improvement, and we review your Google Search Console to look for new opportunities.

Our full service, data driven SEO efforts include link building services, new content creation, page optimization consulting, optimization of your existing content, and more.

We recently published a case study about how we helped a SaaS business generate $2.8 million in ARR. You can download it here.

Virayo is specifically a SaaS SEO agency, meaning we don’t offer social media management, website design, UX design, or PR. But we do provide the content (or the outlines) companies need to improve their online presence, connect with their target audience, and fuel their SaaS marketing funnel.

Yes, we can tell you what you need to do to compete with other SaaS websites in your niche. Our foundational consulting might involve:

• Recommending content topics
• Guiding your internal linking strategy
• Prioritizing your keyword opportunities
• Telling you how to build domain authority

We can! We have a process for mapping all URLs to the new website and ensuring your technical SEO is in order, to minimize any negative impact on your search relevance.