We are Virayo

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Our Process

We’ve built a proven system for driving organic traffic across any industry. Our system is dynamic – customized based on client data and industry change. The process is broken into five key areas: Discover, Plan, Position, Grow, Refine.

DISCOVER

Every business is unique. Our first step is to find out everything we can about your business, customers, competitors, industry and bottom line goals.

PLAN

Armed with an in-depth understanding of the business, industry and competition, our team will begin formulating a comprehensive campaign strategy to meet top and bottom line objectives.

POSITION

This is where the rubber first hits the road. We use insights from the Discovery phase to make the technical and content updates needed to achieve quick wins, and lay a solid foundation from which to launch a successful ongoing search strategy.

GROW

In this phase, we begin to execute on the wider search strategy. Content creation, link building, influencer engagement, promotion and on-site optimizations are used to build authority, improve rankings, increase traffic, and drive online conversions.

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REFINE

Each month we will revisit our work, and provide a report covering performance across a clearly defined set of campaign KPIs – everything from site health and keywords rankings to organic traffic and conversion rates. The data will be used to drive ongoing strategy.

Meet the team

Jarod
CEO

Natoshia
Director of Client Services

Rita
Operations/HR

Robbie
Director of Marketing

Ryan
Local Search Specialist

Justin
Digital Marketing Specialist

Jeff
UX/UI Designer

Daniel
Software Developer

Jacob
Software Developer

Why Virayo?

WE ARE SEARCH-OBSESSED

Our passion is not confined to regular business hours. We don’t just pitch services, we’re in the trenches every day, continually honing our craft. This drive to stay ahead of the pack has cultivated a talented team of search experts – our work is featured on publications such as Forbes, Search Engine Land, and Search Engine Journal.

WE PRODUCE – EARLY AND OFTEN

There is no tire kicking here. We hit the ground running. Within hours of starting phase one of the projects we’ll pinpoint “quick-wins”, and identify key growth opportunities. A solid foundation is already underway while the larger ongoing foundation is pieced together. We ensure client satisfaction throughout the entire life of the project.

WE ARE STRATEGIC PARTNERS

Virayo’s unique ability to understand and immerse itself in a client’s business challenges allow us to consistently deliver search marketing campaigns that exceed expectation. We are not an “outsourced vendor”. We are trusted advisors, always bringing increased value and expertise to the table.

WE STAY SMALL, BUT THINK BIG

Google’s algorithm is becoming more complex, and the competition tougher than ever. For that reason, we only take on 1-2 new clients a month. This allows us to dedicate the resources needed to tailor strategies to each client’s unique business challenges and deliver consistent results.

Have a project for us?

Let our team of experts put your practice on the map, and get more customers in the door.
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