Goals

• Design and build a new website to market the Kno2 Clinical Exchange Platform
• Define content strategy and brand voice to be clearer and more accessible
• Increase awareness and onboard new customers

Approach

Our team built a complete digital strategy from the ground up. A roadmap that includes branding, content strategy, audience identification, onboarding, traffic acquisition, cross-platform analytics, and a modern, responsive website — the works.

Results

• A completely re-designed website, built to be an effective marketing tool. The website features people-focused photography, interactive elements and information architecture drawing the user deep into the product.
• A content strategy centered on value. We stripped the jargon, simplified and shortened the message and used a human tone of voice to explain an unconventional technology in a way that was universally understandable.
• A measurement strategy showing real-time cross-platform performance
• Integration with Intercom.io for support, in-app messaging and behavior-triggered emails to successfully onboard new users.