8 Legal Marketing Mistakes that Kill Growth (& How to Avoid Them)

8 Legal Marketing Mistakes that Kill Growth (& How to Avoid Them)

Marketing is the lifeblood of your law firm. Planning, building and executing an effective strategy will be the biggest driver of new traffic, leads AND cases to your law firm. In today's digital landscape there’s no shortage of marketing channels. With so many...

How to Set a Default Date Range in Google Analytics

How to Set a Default Date Range in Google Analytics

By default, Google Analytics (GA) displays a 7 day view of data. While this might be helpful for some people, I find it difficult to see the forest through the trees with such a short timespan.  Instead, I prefer to analyse data over the last 30 days. This simple...

Attorneys Should NOT Write Website Copy (and Here’s Why)

Attorneys Should NOT Write Website Copy (and Here’s Why)

“All attorneys are writers” is one of those phrases that is part truth, part myth. Here's the deal: Every day you write a lot of content. And, you're probably really good at it. But, this doesn't mean you should be writing copy for your website, SEO, landing pages and...

How Online Reviews Will Impact Your Practice in 2018

How Online Reviews Will Impact Your Practice in 2018

For consumers, online reviews and customer testimonials are extremely influential. In fact, 90% of consumers say their purchasing decisions are influenced by reviews. Online reviews are the most authentic way for your customers to share brand experiences with others...

Repeatable 3-step framework for direct-to-patient marketing

Repeatable 3-step framework for direct-to-patient marketing

Healthcare providers have long relied on patient referrals from other physicians and providers as a means of generating new business. It was effective because outside of referrals the channels for reaching new patients affordably were limited. With the digital...

5 Steps for Improving Thank You Pages

5 Steps for Improving Thank You Pages

As any digital marketer should know by now, that landing pages are an absolute must for lead generation. In addition, a “thank you” message is just as equally needed. BUT, a common mistake that happens is we use inline thank you messages, rather than sending to a...