How to Set a Default Date Range in Google Analytics

How to Set a Default Date Range in Google Analytics

By default, Google Analytics (GA) displays a 7 day view of data. While this might be helpful for some people, I find it difficult to see the forest through the trees with such a short timespan.  Instead, I prefer to analyse data over the last 30 days. This simple...

5 Steps for Improving Thank You Pages

5 Steps for Improving Thank You Pages

As any digital marketer should know by now, that landing pages are an absolute must for lead generation. In addition, a “thank you” message is just as equally needed. BUT, a common mistake that happens is we use inline thank you messages, rather than sending to a...