Case Study

160% increase in organic traffic

SnapApp: Providing a roadmap for ongoing content strategy.
Our team performed an in-depth content audit that highlighted technical issues, keyword opportunities, and provided a data-driven roadmap for SnapApp’s ongoing content strategy.


  • Find and fix technical site issues
  • Identify content gaps and keyword opportunities
  • Increase organic traffic and engagement


Thousands of pages were analyzed across the SnapApp website and an actionable game plan was provided to improve technical, on-site and search performance. The audit was broken out into five key phases: data extraction, content analysis, research existing and new keywords, content mapping, and strategy execution.


  • 25% increase in demo signups within 90 days
  • 160% increase in organic traffic
  • #1 rankings for important top, middle and bottom funnel keywords

Robbie and the team at Virayo were critical in scaling our organic traffic. After 18 months of working with Virayo, we saw more than a 160% increase in organic traffic and reduced our blog bounce rate by over 30%. Virayo was able to strategically help us rank for search terms that have a real impact on our bottom line.

Kirsten Lyons

PR & Marketing Specialist, SnapApp

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