SEARCH VISIBILITY FOR HEALTHCARE SOFTWARE
We help health tech companies, from care training and workforce platforms to digital health and care experience tools, get found in Google and recommended by LLMs when providers research technology.
“Virayo was able to get us ranking in the number one position for our most valuable keywords. Now, organic search is one of our top pipeline generators.”
ASHWIN CHOITHRAMANI
Director of Marketing, CareAcademy
CARE ORGANIZATIONS RESEARCH SOFTWARE LIKE EVERYONE ELSE NOW
Administrators and operators evaluating healthcare technology start in Google and LLMs, and they hold vendors to a healthcare bar for trust. These are the problems we solve for healthcare software brands.
Invisible in AI search
When a care organization asks an LLM for training platforms or workforce software, a few incumbent names fill the answer. Growing platforms rarely appear without deliberate work.
Misrepresented in LLMs
LLMs describe your compliance coverage, certifications, and pricing from stale third-party sources. In healthcare, wrong details are disqualifying, and buyers rarely come back to recheck.
A healthcare bar for trust
Google and LLMs both hold health-adjacent content to a higher standard. Generic content does not rank in this category, and it does not get cited. Real domain expertise has to show on the page.
Credibility is expensive to sustain
Content that clears clinical and compliance review takes real domain knowledge. Producing it consistently while running demand gen stretches most healthcare marketing teams thin.
BECOME THE PLATFORM CARE ORGANIZATIONS FIND FIRST
Virayo’s GEO Framework gets healthcare software brands mentioned and cited where providers and administrators actually research.
Target Topics that Require Grounding
We prioritize the mid and bottom-funnel topics your buyers research most, the ones LLMs answer with retrieved sources instead of memory.
Optimize Content for Retrieval
We structure your content so LLMs consistently retrieve, trust, and cite your brand when buyers compare solutions.
Get Mentioned in LLM Sources
We identify the sources LLMs pull from in your category and get your brand mentioned there. In healthcare software, that means the senior care and home care trade press, industry associations, G2 and Capterra grids, and the review content administrators verify against.
Ensure Mentions are Accurate
We monitor how LLMs describe your product, pricing, and positioning, and correct the record where it drifts.
END-TO-END SEO + GEO FOR HEALTHCARE SOFTWARE BRANDS
One integrated program covering search engines and LLMs for health tech and digital health brands, with content built to clear the higher trust bar healthcare topics carry.
AI Search Audits
We evaluate your visibility across Google and LLMs to identify the gaps limiting where and how your brand appears in your category.
SEO + GEO Integration
One integrated strategy for search engines and LLMs, so every asset works across both traditional rankings and AI answers.
AI Content Optimization
We create and restructure high-intent content so LLMs retrieve and cite your brand deep in the buyer journey.
LLM Source Analysis
We identify the sources LLMs rely on most in your category and build a plan to get your brand referenced there.
Link Building & Digital PR
We earn authoritative links and brand mentions across the publications and communities your buyers and LLMs trust.
Visibility Tracking & Reporting
We benchmark rankings, AI search visibility, referral traffic, and conversions so you can see the pipeline impact clearly.
FAQ
Answers to the questions healthcare software teams ask us most.
Yes. CareAcademy, a healthcare workforce training platform, is one of our published case studies, and we work with care experience and training platforms across long-term and post-acute care. Our team also brings direct healthcare technology background from before Virayo, so the domain and its constraints are familiar ground.
Administrators and operators ask LLMs to compare platforms on compliance coverage, training requirements, and integrations, then verify against review sites, industry associations, and peers. Appearing accurately in those answers requires visibility across the sources LLMs retrieve from, which is what our GEO work targets.
Yes. Our content process includes subject matter review and quality gates built for accuracy, and we write to the standard health-adjacent topics require. That standard is also what earns citations, since LLMs favor precise, verifiable sources for healthcare questions.
No, it is one integrated program. Strong organic performance is what LLMs build on when they retrieve and cite sources, so every asset we produce is designed to rank in Google and to be retrieved by LLMs at the same time.
Pricing depends on your existing content footprint, competition, and goals. Our minimum engagement for combined SEO and GEO starts at $7,500 per month.
