Monthly PPC leads grew 33x

Monthly PPC leads grew 33x

Aprima Medical Software: rebuilding paid search and demand for a leading EHR platform.
Aprima provided electronic health records, revenue cycle management, and practice management software to thousands of medical practices. The engagement rebuilt Aprima’s paid search program from scratch and paired it with product video and technical SEO to grow qualified leads and brand awareness.

Goals

• Increase the number of qualified leads
• Build brand awareness across Aprima’s core service areas
• Communicate product value clearly to medical practices
• Build a voice around industry trends like MACRA/MIPS and Chronic Care Management

Approach

The work ran in three phases:

• Paid search. Competitor campaigns were analyzed across keywords, ad copy, landing pages, and post-conversion experience, and the findings were used to rebuild Aprima’s PPC program from the ground up. Campaigns were integrated with Salesforce so pipeline impact could be tracked to the deal level.
• Video. Scripts, storyboards, and a series of short product videos showcased Aprima’s core service areas: EHR software, revenue cycle management, and practice management. Animated explainers built a voice around the trends practices were navigating, including MACRA/MIPS and Chronic Care Management.
• Technical and UX. A technical audit of the Aprima website surfaced crawl, on-page, and user experience issues, and the SEO and development teams fixed them together.

Results

• Monthly PPC leads grew 33x
• A product video series that powered demand generation and brand awareness campaigns

​

Related: SEO & GEO for Healthcare Software.