SEARCH VISIBILITY FOR TRUCKING AND LOGISTICS SOFTWARE
We help TMS, load board, and fleet technology brands get found in Google and recommended by LLMs when carriers, brokers, and shippers research software.
“Virayo’s SEO strategy and execution has helped Truckstop.com scale organic traffic and conversions. If you’re looking for a strategic and hands-on SEO partner, I recommend speaking with the Virayo team.”
CHAD CONNALLY
Senior Director of Creative and Digital Strategy - Growth, Truckstop
FREIGHT BUYERS HAVE CHANGED HOW THEY FIND SOFTWARE
Fleet managers and brokers now research software the way they research everything else, in Google and in LLMs. These are the problems we solve for freight technology brands.
Invisible in AI search
When a fleet manager asks an LLM for the best TMS for a 50-truck operation, a handful of brands get named. If yours is missing from that answer, the deal is gone before your site ever gets a visit.
Misrepresented in LLMs
LLMs mix up product tiers, supported fleet sizes, and integrations, pulled from stale reviews and third-party directories. In a trust-driven industry, wrong details end conversations early.
Relying on the old channels
Freight tech marketing still leans heavily on trade shows, referrals, and paid. The buyers comparing software this week are doing it through search and AI answers, and someone is capturing that demand.
Limited internal resources
Logistics software teams rarely carry in-house SEO depth, and keeping up with AI search on top of a demand gen roadmap stretches even strong teams thin.
BECOME THE SOFTWARE AI RECOMMENDS TO FLEETS
Virayo’s GEO Framework gets freight technology brands mentioned and cited where carriers, brokers, and shippers actually research.
Target Topics that Require Grounding
We prioritize the mid and bottom-funnel topics your buyers research most, the ones LLMs answer with retrieved sources instead of memory.
Optimize Content for Retrieval
We structure your content so LLMs consistently retrieve, trust, and cite your brand when buyers compare solutions.
Get Mentioned in LLM Sources
We identify the sources LLMs pull from in your category and get your brand mentioned there. In freight tech, that means FreightWaves, DAT and the industry directories, load board comparisons, and the trade publications carriers and brokers read.
Ensure Mentions are Accurate
We monitor how LLMs describe your product, pricing, and positioning, and correct the record where it drifts.
END-TO-END SEO + GEO FOR FREIGHT TECHNOLOGY BRANDS
One integrated program covering trucking SEO, logistics SEO, and GEO, grounded in years of work inside the trucking and logistics software category.
AI Search Audits
We evaluate your visibility across Google and LLMs to identify the gaps limiting where and how your brand appears in your category.
SEO + GEO Integration
One integrated strategy for search engines and LLMs, so every asset works across both traditional rankings and AI answers.
AI Content Optimization
We create and restructure high-intent content so LLMs retrieve and cite your brand deep in the buyer journey.
LLM Source Analysis
We identify the sources LLMs rely on most in your category and build a plan to get your brand referenced there.
Link Building & Digital PR
We earn authoritative links and brand mentions across the publications and communities your buyers and LLMs trust.
Visibility Tracking & Reporting
We benchmark rankings, AI search visibility, referral traffic, and conversions so you can see the pipeline impact clearly.
FAQ
Answers to the questions trucking & logistics software teams ask us most.
Yes. Freight technology is one of our longest-running verticals. We have run search programs for PCS Software, Truckstop, and TruckLabs, covering TMS platforms, load boards, and fleet technology, with published case studies for each.
We do. TMS, ELD, load boards, freight visibility, dispatch, and carrier onboarding are familiar territory. Content in this category only earns trust when it uses the language carriers and brokers actually use, and our freight work reflects that.
Operators and brokers ask LLMs for software recommendations fitted to their fleet size, freight mix, and budget, then validate against reviews and industry publications. Being named accurately in those answers requires visibility across the sources LLMs retrieve from, which is exactly what our GEO work targets.
No, it is one integrated program. Strong organic performance is what LLMs build on when they retrieve and cite sources, so every asset we produce is designed to rank in Google and to be retrieved by LLMs at the same time.
Pricing depends on your existing content footprint, competition, and goals. Our minimum engagement for combined SEO and GEO starts at $7,500 per month.
