Over 20,000 monthly organic visitors in 12 months
4,000+ top 10 keyword rankings
MYOB is a leading business management platform helping businesses in Australia and New Zealand start, survive, and succeed.
It delivers business, financial, and accounting software to companies with up to 1,000 employees,
alongside a network of accountants, bookkeepers, and consultants. MYOB asked Virayo to scale content
production for its new guides directory and build backlinks to high-value pages that needed ranking
improvements.
Goals
- Scale content production to 10+ assets per month
- Drive 20,000+ new monthly organic visitors to the guides directory
- Rank in the top 3 for important feature and solution terms
Approach
We built an SEO and content strategy with MYOB that scaled keyword-driven content production and secured backlinks to guide, feature, and solution pages.
Process
- Technical content audit. We extracted every indexable page and gave each one of four actions: keep, remove, improve, or consolidate. That cleared out dead-weight and competing content and flagged existing pages worth optimizing for rankings, traffic, and conversions.
- Content production. We delivered 10+ content assets per month for the new guides directory, a mix of new drafts and relaunches of existing pages.
- Internal link audit. Internal link recommendations strengthened topical authority within each category of the resources directory.
- Link building. Backlinks to selected pages accelerated ranking gains for strategic keywords.
Results
- Over 4,000 top 10 keyword rankings across the guides directory
- Over 20,000 monthly organic visitors to the guides directory within 12 months
- Priority keywords moved into the top 3 positions
Related reading: 3 High-Impact SEO Processes for SaaS Companies.
"Virayo has been instrumental in the growth of our new guides directory and improving visibility around some of MYOB’s most important feature pages."
Edward Dennis
"Virayo has been instrumental in the growth of our new guides directory and improving visibility around some of MYOB’s most important feature pages. We were able to get the content production workflow off the ground quickly and maintain a consistent cadence of quality content that helped us hit our organic growth targets. In addition to content, Virayo also secured backlinks to strategic assets each month and provided a detailed content audit that helped identify content optimisation and migration opportunities. I’d highly recommend Virayo as a strategic SEO and content partner."
