Your SaaS SEO Agency Partner for Driving Growth

Choosing the best B2B SaaS SEO agency is easiest when you identify your needs and limitations. For example, if you don’t have an internal content team, you’ll want to partner with an SEO agency that does SEO and content. (Some SaaS SEO agencies offer recommendations but don’t implement SEO tactics for clients or create content).

The best SaaS SEO growth partners have a positive reputation in the SEO industry, with a proven track record of real results, like an uptick in leads and revenue. They should also offer a free “get to know you” call, so you can learn more about their process for SaaS SEO.

We’ve had the privilege of working with an impressive roster of B2B SaaS businesses across industries like martech, cybersecurity, and finance. Our ideal client has a marketing team of five to 10 people and the time to either publish the content we create for them, or the ability to write content based on the outlines we provide. (Steadily publishing content is essential for SEO performance).

The precise timing of return on SEO strategies depends on many factors, like industry competition, a client’s preferred marketing channels, and brand recognition. Typically, results of SaaS SEO campaigns appear within 3-12 months, if clients are publishing the content we create or outline. We’ve helped numerous SaaS companies turn their search engine results into their top pipeline driver within 12 months.

Absolutely! While we’re working on driving organic traffic to your site, we can also use PPC to target your ICP and drive immediate, high-intent traffic to your site.

Yes — link building is a powerful way to boost your online visibility and search engine rankings. Our goal is to get you on high-ranking lists and turn brand mentions into powerful links for your brand.

And here’s our secret sauce: We don’t just accumulate links — we build them where they matter, tailored to your SaaS SEO strategy. We’ve found that link building is most effective when combined with new and updated quality content. Link building alone may not provide the kind of fast gains clients want.

Choosing Virayo means partnering with a team of SaaS SEO experts focused on your SaaS business’ search engine optimization priorities. Your personalized power team includes:

• SEO Account Manager: Your SEO advisor, teammate, and primary point of contact.
• Backlink Manager: Your behind-the-scenes SEO wizard, choosing the best links for your brand.
• Content Manager: Your wordsmith, balancing SEO with originality and creativity.

Month one is all about building the launchpad for your organic growth journey. In your first month with Virayo, we’ll focus on three pivotal areas:

• Customer Profiling: We’ll delve deep into your ideal customers’ psyche, revealing potential customers’ precise needs and challenges.
• Website Deep-Dive: We’ll conduct a comprehensive SEO audit of your site to gain valuable insights into your strengths and untapped opportunities.
• Roadmap Creation: We’ll perform keyword research and craft a tailored keyword strategy and content plan, the blueprint for your organic traffic growth.

Strong collaboration and clear communication are key components of our SEO marketing strategy. Here’s how we do it:

• Frequent Check-ins: We’ll be by your side throughout the first month, with regular touchpoints to ensure a smooth start to our collaboration.
• 2x monthly Discussions: After the first month, you’ll meet regularly with the SEO Account Manager to discuss progress, brainstorm, and strategize for the next steps in your journey.
• Quarterly Business Reviews: Think of these as our SEO management pit stops. We’ll reflect on past achievements, establish future priorities, and incorporate any upcoming goals into our roadmap.

With SEO services ranging in price from hundreds to tens of thousands, estimating costs can be murky. At Virayo, we prioritize transparency and performance — no mysterious processes or confusing jargon, just crystal-clear deliverables.

As a reputable SEO agency for B2B SaaS businesses, our pricing matches the impact and quality of our services. Our pricing begins at $5,000 per month but can be closer to $30,000 per month for enterprise clients that want an aggressive, content-intensive SEO strategy with the fastest gains.

Our goal at Virayo is to create a win-win partnership. We understand the importance of flexibility, so we never bind clients to long-term contracts. We operate on a month-to-month basis with a 30-day opt-out clause, giving clients the freedom to assess the value of our services and make effective decisions. However, clients that commit to partnerships of 6 months or longer get the most ROI from the engagement.

A quality SEO digital marketing strategy offers a variety of benefits for SaaS companies. The highlights of an effective SaaS SEO strategy include:

Cut customer acquisition costs: Reduce your reliance on ads and attract your ideal audience organically. Scale back on bidding for those high-value SaaS SEO keywords while we build your organic presence.

Alleviate demands for your team: SaaS companies often rely on one or two internal marketers to handle content creation, digital marketing strategy, and SEO efforts. A SaaS SEO agency frees up your team to work on new initiatives that drive growth.

Get a consistent pipeline: An external SEO team uses relevant keywords to drive a consistent stream of qualified prospects to your SaaS website.

Maintain a foothold: The SaaS software sector is highly competitive, and ongoing SEO is the only way to hold onto those page-one rankings for your high-value keywords.

People shopping for SaaS solutions may spend a lot of time in the “consideration” stage of the marketing funnel — SaaS is a big investment, and buyers want to be sure they’re choosing the right solution. So SaaS SEO requires content that explains how you solve problems, improve efficiency, and deliver exceptional ROI.

As part of our SEO strategy for SaaS clients, we often recommend “jobs to be done” content, which brings high-intent searchers to your site to compare your product to your competitors’ offerings. We also consider the multiple stakeholders involved in the purchasing process — from marketing leaders to CMOs — and craft high-quality content that speaks specifically to their concerns.

A number of SaaS marketing channels benefit from quality SEO efforts. An effective SaaS SEO growth strategy supercharges organic traffic, providing opportunities for retargeting efforts on platforms like Google Ads and LinkedIn.

B2B SaaS companies can repurpose high-quality content for social media, email marketing, and sales enablement assets to present a consistent message. SaaS companies can also repurpose content for platforms like G2, Clutch, and Capterra — a strategy that can quickly boost brand authority. And as you establish authority, your messaging will reach more people, increasing conversion rates.

It is! But now that AI can answer simple queries in great detail, people don’t need to click through to a site to find more information. Building out top-of-funnel SEO content is still important for new websites, because that content adds context for Google Bots crawling the site.

For established SaaS companies, the greatest SEO gains come from high-quality content that speaks directly to the target audience in the middle and bottom of the SaaS marketing funnel.

Google says that authoritative, original, quality content is important for businesses that want online visibility. SaaS businesses can access a variety of AI tools to generate content, but the outputs are usually highly similar (and in some cases, identical). What that means is: No, AI-generated content alone won’t drive results in an SEO campaign. (It’s also not the right tool for thought leadership content).

AI can be useful as a writing aide — like creating a rough draft, or helping define the structure of content. But quality content still requires a human touch.

Keyword research is an important part of effective SEO, but there’s a lot more to it. For example, our SEO specialists don’t just focus on catering to search engines (aka search engine marketing) — we look at whether your technical SEO needs improvement, and we review your Google Search Console to look for new opportunities.

Our full-service, data-driven SEO services for SaaS companies include link building services, new content creation, page optimization consulting, optimization of your existing content, and more.

We recently published a case study about how we helped a SaaS business generate 120+ SQLs per month and cut ad costs by 90%. You can read it (no email required) on our home page.

Virayo is a SaaS SEO agency, meaning we don’t offer social media management, website design, UX design, or PR. But we do provide the content (or the outlines) SaaS companies need to improve their online presence, connect with their target audience, and fuel their SaaS marketing strategy.

We are also dialed-in to the always-evolving world of search engine optimization, and we love to share insights for our followers and talk to our clients about interesting developments. (We also recommend following Virayo co-founder Robbie Richards, if you want deep dives into search trends).

Yes, we can tell you what you need to do to compete with other SaaS websites in your niche. Our foundational consulting might involve:

• Recommending content topics
• Guiding your internal linking strategy
• Prioritizing your keyword opportunities
• Telling you how to build domain authority

We can! We have a process for mapping all URLs to the new website and ensuring your technical SEO is in order, to minimize any negative impact on your search relevance. We can also use PPC ads to keep your brand front-and-center for your ideal audience during your site migration.