Elevate Your SaaS Growth with Precision PPC
Our ICP-driven PPC process drives new trials and demos for our B2B SaaS clients.
We Drive MRR for B2B SaaS Companies
With Targeted PPC Campaigns
We Drive MRR for B2B SaaS Companies
With Targeted PPC Campaigns
Search traffic has become our leading source of new sales pipeline, driving 48% of inbound Sales Qualified Leads. Since January 2019, this channel has generated 1,700+ software demos and 418 closed deals, which has equated to $2.8M in new ARR.
Jamison Moore
Demand Gen Manager
Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk — but it’s nice to be able to pat yourself on the back when that risk pays off.
David Shack
VP of Marketing
We appreciate the Virayo team’s ingenuity when it comes to getting our messaging in front of the right audience. Our PPC campaign helps win new business and produces a positive ROI in a very competitive space.
Erik Sunset
VP of Marketing
PPC That Delivers Consistent ROI
We’ll tell you which underperforming campaigns, ad groups, keywords, and targeting to eliminate. Then we’ll apply our six-step PPC process.
Step-1
1. Cut inefficient ad spend
Every click costs you. We’ll include negative keywords when we set up your ads to ensure your ads never appear for irrelevant search terms — and you’re never paying for irrelevant clicks.
Step-2
2. Dial in ICP messaging
We’ll optimize ad copy to appeal to your ICP’s pain points and strategically place ads where your ICP consumes information. We’ll also give you the landing page text you need to inspire your ICP to take action.
Step-3
3. Focus on quality
Google rewards quality ads with better placement and lower CPC. We’ll focus on optimizing the four quality signals Google analyzes: ad relevance, ad format, CTR, and landing page experience.
Step-4
4. Optimize account structure
We’ll configure campaigns and ad groups to ensure optimal scalability and targeting across your most valuable product, feature, competitor, industry, and solution-based keywords.
Step-5
5. Test and iterate
PPC campaigns are competitive, and there’s no such thing as “good enough.” We’ll continually optimize your ads to drive the best results and ensure you’re getting the most out of your ad spend.
Step-6
6. Manage and report
We’ll watch your ad performance data and make adjustments as needed. We’ll meet with you twice monthly to share insights and once quarterly to share detailed reports and ask about your goals for the next quarter.
Step 1
Cut inefficient ad spend
Every click costs you. We’ll include negative keywords when we set up your ads to ensure your ads never appear for irrelevant search terms — and you’re never paying for irrelevant clicks.
Step 2
Dial in ICP messaging
We’ll optimize ad copy to appeal to your ICP’s pain points and strategically place ads where your ICP consumes information. We’ll also give you the landing page text you need to inspire your ICP to take action.
Step 3
Focus on quality
Google rewards quality ads with better placement and lower CPC. We’ll focus on optimizing the four quality signals Google analyzes: ad relevance, ad format, CTR, and landing page experience.
Step 4
Optimize account structure
We’ll configure campaigns and ad groups to ensure optimal scalability and targeting across your most valuable product, feature, competitor, industry, and solution-based keywords.
Step 5
Test and iterate
PPC campaigns are competitive, and there’s no such thing as “good enough.” We’ll continually optimize your ads to drive the best results and ensure you’re getting the most out of your ad spend.
Step 5
Manage and report
We’ll watch your ad performance data and make adjustments as needed. We’ll meet with you twice monthly to share insights and once quarterly to share detailed reports and ask about your goals for the next quarter.
SaaS PPC Channels
Where We Excel
We put our energy into the channels that matter most for SaaS companies.
Google and Bing
Google still dominates the market in search, but Bing may be relevant for some businesses. The CPC is lower for Bing ads, and searches are more desktop-driven than mobile-driven.
B2B SaaS companies looking for MQL or pipeline need to advertise on LinkedIn. We build LinkedIn ad campaigns around the customer lifecycle to drive prospects further down the funnel.
SaaS Review Sites
Review sites help decision makers compare SaaS product features. Having a presence on these sites is crucial for capturing new business.
Ready to grow?
Schedule a free 1:1 strategy session with us. We’ll unpack your current demand generation efforts, and discuss practical ways you can scale traffic and conversions in the next 60 days.
Trusted SaaS Marketing Experts
From Chicago to Bali, marketers from around the world trust the processes
we use to consistently generate results for SaaS clients.
The Most Common Questions, Answered …
What is a SaaS PPC agency?
A SaaS PPC agency is a company that builds and manages digital ads for paid advertising channels like Google, Bing, and LinkedIn.
When should we hire a SaaS PPC agency?
You should hire a SaaS PPC agency if you don’t have the resources or expertise to manage your ad campaigns in-house. Partnering with an external agency for PPC means they’ll manage and optimize your campaigns for you.
What type of SaaS companies do you work with?
Virayo works with growth-minded B2B SaaS companies that are looking for specific and measurable results. We’ve worked with a wide range of verticals in the SaaS industry.
How long does it take to see results?
Depending on the competitiveness of the industry and keywords, we might see immediate results, or it may take up to three months to achieve the specific objectives our clients define. Regardless of whether we see immediate results, we analyze and optimize campaigns to maximize ROI.
How does PPC complement SEO services?
PPC campaigns help SaaS companies quickly rank at the top of the SERP for their most valuable product, solution, and feature-related keywords. This helps drive qualified pipeline while organic SEO efforts are maturing.
How will we communicate with the Virayo team?
We schedule two video calls per month to talk about your progress and answer your questions, and we also have a shared Slack channel for pressing questions. Once per quarter, we’ll provide an in-depth look at your campaign data, show you results, and ask about any new goals for PPC.
How do you charge for SaaS PPC services?
Many SaaS PPC agencies charge clients a percentage of their ad spend, but we prefer to offer our clients consistency and transparency in pricing. That’s why we charge a flat monthly retainer.
Which paid channels do you specialize in?
Google, Bing, and LinkedIn are our specialties, as we’ve found these are the platforms that drive the best ROI for SaaS companies.
Do you collaborate with internal marketing teams?
Yes! Consider us an extension of your marketing team. Our goal is to make their jobs easier.
How much ad budget will we need?
The answer to this question will likely be different for every company. It depends on how much revenue you’re hoping to drive with your ad campaign, the competitiveness of the keywords you’re targeting, and the platforms you want to use.
What’s your minimum contract commitment?
Our minimum PPC agreement is 90 days, because it can take that long to get the best results.