Case Study
4,000+ top 10 keyword rankings
MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. It delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants.
The company reached out to Virayo for help to scale content production across its new guides directory, as well as building backlinks to high-value assets in need of ranking improvements.
Goals
- Scale content production to 10+ assets per month.
- Drive 20,000+ new monthly organic visitors to the guides directory.
- Rank in the top 3 for important feature and solution-based terms.
Approach
We collaborated on an SEO and content strategy that helped MYOB scale keyword-driven content production, and secured backlinks to guide, feature and solution pages.
Process
- Technical content audit: We extracted all the “indexable” content from the site and assigned one of four page-level action items: keep, remove, improve, or consolidate. The goal was to eliminate “dead-weight” content and competing assets, while flagging existing content we could optimise for improved rankings, traffic, and/or conversions.
- Content production: We helped MYOB scale content output by providing 10+ content assets per month for the new guides directory. This included both new drafts and content relaunches for existing assets.
- Internal link audit: We provided internal link recommendations to strengthen topical authority within different categories of the main resources directory.
- Link building: We built backlinks to select assets to help accelerate ranking improvements for strategic keywords.
Results
- Over 4,000 top 10 keyword rankings across the guides directory.
- Over 20,000 monthly organic visitors to the guides directory within 12 months.
- Helped move priority keywords into the top 3 positions.
“Virayo has been instrumental in the growth of our new guides directory and improving visibility around some of MYOB’s most important feature pages. We were able to get the content production workflow off the ground quickly and maintain a consistent cadence of quality content that helped us hit our organic growth targets. In addition to content, Virayo also secured backlinks to strategic assets each month and provided a detailed content audit that helped identify content optimisation and migration opportunities. I’d highly recommend Virayo as a strategic SEO and content partner.”
