Case Study
7x increase in new trial sign-ups
Cedreo is a leading 3D home design platform used by thousands of home builders, remodelers, designers, and architects around the world. The company partnered with Virayo to scale its organic traffic and conversions.
Goals
- Rank #1 for high-intent product, feature, and solution keywords.
- Grow traffic from 6,000 to 80,000 organic visitors per month.
- Scale organic traffic without sacrificing conversion rate.
Approach
We built an SEO strategy to help Cedreo land quick organic traffic gains across existing assets and scale new content production to fill content gaps for their main product use cases and personas. We also developed link building campaigns to increase page-level authority and improve overall rank potential.
Process
- Keyword research and mapping — We conducted extensive competitor and topical keyword research and built a master list of new opportunities to guide large-scale content output. We qualified each keyword by rank potential and business value, and mapped each keyword to a specific content type — parent category, child category, feature, solution, blog, etc. We also identified existing keywords that presented the best opportunity for quick organic traffic gains.
- Content outlines — We developed content outlines for new and existing assets. Each outline contained primary and secondary keyword targets, word counts, and reference links to help the client’s content team work efficiently. Virayo also edited and reviewed each draft, providing recommendations for additional semantic terms, internal link placements, URL structure, and title structure.
- Content development — We supported Cedreo’s robust content output targets by providing multiple drafts each month for specific mid-funnel keyword targets.
- Link building — We provided internal link recommendations for every piece of content to strengthen topical relevance across key sections of the website. We also built backlinks to boost page-level authority and improve the rank potential of the site’s most important content.
- Technical audits and consultation — We performed regular technical site audits to uncover issues and provided actionable recommendations. We also highlighted opportunities for site speed improvements and Core Web Vitals, along with schema markup suggestions.
Results
- Grew from ~50 to almost 2,700 keywords ranking in the top three organic positions in 18 months.
- Increased the number of monthly organic visitors by 64,000 in two years.
- Nearly a 7x YoY increase in new trial sign-ups from organic traffic.
Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.
