Minc Defamation LawDoubled organic traffic and leads
Minc LLC is a nationally recognized internet defamation law firm. Aaron Minc and team specialize in online defamation cases – content removal, cyber attackers, revenge porn, brand protection and reputation management.
- Design and build a new website to represent Minc Law as a national authority
- Develop SEO strategy to increase organic traffic and leads
- Boost online reputation across key channels
We built a complete SEO strategy from the ground up. A roadmap including branding, web development, a technical SEO and content audit, as well as a targeted keyword and content strategy.
A quick look at the journey (so far)
Minc Law LLC was originally represented through two websites: defamationremovallaw.com and reputationlawyer.com. Both sites had keyword cannibalization issues.
Royal Jay implemented the following steps:
- Rebranded defamationremovallaw.com with a fresh design and new site structure
- Performed an in-depth site audit to pinpoint technical site issues, thin content and keyword cannibalization issues
- Consolidated competing content assets, pruned low value content from the site, and merged unique assets from reputationlawyer.com into the new site architecture
- Performed in-depth keyword research to identify quick-win organic traffic opportunities, and built a roadmap for ongoing content creation
- Set up a customized online reputation management system to collect reviews from clientele
- Rebranded Defamation Removal Law to Minc LLC
- 92% year-over-year increase in organic traffic to the website
- 131% increase in monthly leads from organic traffic
- 100% increase in volume of positive online reviews
- Increased traffic and leads helped Aaron step out and create his own law firm