Minc Defamation Law

Doubled organic traffic and leads
Rawhide Project

Minc LLC is a nationally recognized internet defamation law firm. Aaron Minc and team specialize in online defamation cases – content removal, cyber attackers, revenge porn, brand protection and reputation management.


  • Design and build a new website to represent Minc Law as a national authority
  • Develop SEO strategy to increase organic traffic and leads
  • Boost online reputation across key channels


We built a complete SEO strategy from the ground up. A roadmap including branding, web development, a technical SEO and content audit, as well as a targeted keyword and content strategy.

A quick look at the journey (so far)

Minc Law LLC was originally represented through two websites: defamationremovallaw.com and reputationlawyer.com. Both sites had keyword cannibalization issues.

Royal Jay implemented the following steps:

  1. Rebranded defamationremovallaw.com with a fresh design and new site structure
  2. Performed an in-depth site audit to pinpoint technical site issues, thin content and keyword cannibalization issues
  3. Consolidated competing content assets, pruned low value content from the site, and merged unique assets from reputationlawyer.com into the new site architecture
  4. Performed in-depth keyword research to identify quick-win organic traffic opportunities, and built a roadmap for ongoing content creation
  5. Set up a customized online reputation management system to collect reviews from clientele
  6. Rebranded Defamation Removal Law to Minc LLC


  • 149% year-over-year increase in organic traffic to the website
  • 131% increase in monthly leads from organic traffic
  • 100% increase in volume of positive online reviews
  • Increased traffic and leads helped Aaron step out and create his own law firm

“When it comes to SEO work, Robbie Richards, Ryan Fish, and Virayo are among the best in the nation. In an industry full of pretenders, who do nothing but white label other’s solutions and hardly evolve to keep up with best practices, Robbie and his team are the REAL DEAL. My business went from 3,000 organic visits and 130 leads a month to over 19,000 organic visits and close to 400 new leads a month. I recommend Virayo’s services without reservation. Their work is top quality. I give them my highest recommendation.

Aaron Minc

Lawyer, Minc Law

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