Blog
Local SEO for Lawyers: 8-Step Framework to Get Your Practice on the Map in 2018
The buying process has changed. Potential clients are more educated than ever before. Gone are the days when law firms could attract new clients by hanging a sign on the...
PPC for Law Firms: A Tactical 5-Step Guide to Profitable Campaigns
PPC is the ultimate double edge sword. Get it right, and drive a consistent stream of qualified leads to your law firm. Get it wrong, and burn through a lot of cash with...
How to Set a Default Date Range in Google Analytics
By default, Google Analytics (GA) displays a 7 day view of data. While this might be helpful for some people, I find it difficult to see the forest through the trees with...
Attorneys Should NOT Write Website Copy (and Here’s Why)
“All attorneys are writers” is one of those phrases that is part truth, part myth. Here's the deal: Every day you write a lot of content. And, you're probably really good...
How Online Reviews Will Impact Your Practice in 2018
For consumers, online reviews and customer testimonials are extremely influential. In fact, 90% of consumers say their purchasing decisions are influenced by reviews....
Introducing LIFT, a digital marketing solution designed for busy healthcare professionals
The patient journey is changing. Even with more choices influenced by insurance and healthcare networks, 73 percent of patients are still going online to find, vet, and...
