Welcome to our summer series, “Bright Minds of Virayo,” where we highlight the remarkable individuals driving our company forward. Each week, we’ll feature one of our talented team members, showcasing our dynamic tech company culture and how we contribute to B2B SaaS success.
This week, we introduce Jenny, our Senior Content Manager, and learn how her writing skills and B2B SaaS content marketing content strategies contribute to our clients’ success.
Meet Jenny
- Name: Jenny Hart
- Position: Senior Content Manager
- Time at Virayo: 3 years
Behind the Scenes Fun
- Hobbies: Hiking, kayaking, reading, crafting, thrifting/antiquing.
- Favorite book: Wow, tough to pick just one! “14” by Peter Clines is a contender, though.
- Guilty pleasure: Ice cream for breakfast.
- Go-to road trip song: Ooh La La” – Run the Jewels
- Pets: Martha
Jenny’s Pup, Martha
Check out the Virayo Team Playlist! New songs added weekly as we discover our team’s favorites.
In Conversation: Insights From the Virayo Team
We talked with Jenny about her role in content management and strategy, and enjoyed learning about her artistic talents and creative passions. Here are some highlights of our conversation.
Q: Can you tell us more about what your role involves?
Writing, editing, client communication, and developing a content cluster strategy for clients.
Q: What are some of your favorite parts of what you do?
I enjoy being part of a small, scrappy team. Everyone is invested in the success of our company, and we have a lot of visibility into operations.
Jenny Hunting for Morel Mushrooms
Q: Very cool! What’s been the biggest learning opportunity in your role so far?
The biggest challenge has been coming up with processes that work for the whole team. That’s been a collaborative effort, and we improve at this every day.
Q: Do you have any particular accomplishments you are most proud of?
I’m always happy to see a piece we produce for a client ranking on page one and driving qualified leads.
Q: Now let’s talk Virayo. What’s unique about working for our organization?
We are *very* hands-off. Everyone knows what they’re supposed to do and does it – there’s no micromanaging. We are also unafraid to abandon ideas or processes that aren’t working and try again.
Q: Our team takes our values seriously. Which one(s) resonate with you the most?
Excellence
Q: What’s your favorite aspect(s) of our culture and team dynamic?
I like that we are always trying to improve. We routinely ask ourselves if there’s a better way to do something.
Jenny Kayaking the White River
Q: Now let’s have a little fun! Do you have any secret talents?
I draw, sculpt, and generally am a “maker.” I can also beat anyone at Boggle (have been playing since I was 5).
Q: On any given random day, what’s going on behind the scenes for you during a team meeting?
Usually, I’m sipping tea, fidgeting with my Speks, and closing 700 browser tabs.
Q: Last question! What are you most looking forward to in the coming year?
Very much looking forward to fleshing out the new content cluster approach for our clients!
Shining the Light on Excellence
Jenny’s creative vision and strategic precision make her a cornerstone of our content team. Her dedication to excellence and innovative approach have driven significant success for our clients, and we’re fortunate to have her talent and passion at Virayo. You can learn more about Jenny’s content journey on her LinkedIn page.
We invite you to engage with Jenny’s story by commenting or sharing this post on social media. Your thoughts and shares help us celebrate the amazing individuals working hard to drive B2B SaaS success for our clients.
Be sure to follow Virayo on LinkedIn to get the latest spotlights and company news. We have many more inspiring stories to share, so check back next week to discover another remarkable Virayo team member.
