Rawhide
Building links with infographics
Rawhide Builds Links to Boost Authority
Rawhide is a non-profit organization providing programs and services for at-risk youth in Wisconsin. The company wanted to build authority links to their site and raise brand awareness.
Our team created a series of beautifully designed and engaging infographics, which have received coverage on large industry publications.
Goals
- Use infographics to build quality links, engage influencers and boost domain authority
- Raise brand awareness and exposure for Rawhide’s programs and fundraising initiatives
Approach
Our marketing team decided to create two pieces of content focusing on topics around behavioral health and car buying best practices.
The Ultimate 27 Point Used Car Buying Checklist
The infographic visualizes 27 things every buyer should check before purchasing a used car, and aligns closely with Rawhide’s core fundraising activities.
Teen Depression in America
The infographic visualizes the troubling state of teen depression, highlighting statistics and information around prevalence rates, triggers, warning signs and treatment options.
Anger Management in Teens
Visualizing and educating parents on where anger comes from, why it happens, its prevalence in teens, triggers, warning signs and treatment options.
ADHD: From Childhood to Adolescence to Adulthood
Roughly 6.4 million children are diagnosed with ADHD, making it one of the most common and fastest growing childhood disorders in America.
The Rise of the Social Cyberbully
Visualizing the troubling state of cyberbullying, highlighting statistics and information around how it affects teens, the different types, warning signs and tips for stopping online bullying.
Results
The infographics to date have received coverage on 120 high authority industry publications, including The Huffington Post (DA 94), AdWeek (DA 94), Lifehacker (DA 94), The National Motorists Association (DA 63) and America Saves (DA 72), gaining exposure to over 30,000 email subscribers.