Rawhide

Building links with infographics
Rawhide Project

Rawhide Builds Links to Boost Authority

Rawhide is a non-profit organization providing programs and services for at-risk youth in Wisconsin. The company wanted to build authority links to their site and raise brand awareness.

Our team created a series of beautifully designed and engaging infographics, which have received coverage on large industry publications.

Goals

  • Use infographics to build quality links, engage influencers and boost domain authority
  • Raise brand awareness and exposure for Rawhide’s programs and fundraising initiatives

Approach

Our marketing team decided to create two pieces of content focusing on topics around behavioral health and car buying best practices.

The Ultimate 27 Point Used Car Buying Checklist

The Ultimate 27 Point Used Car Buying Checklist

The infographic visualizes 27 things every buyer should check before purchasing a used car, and aligns closely with Rawhide’s core fundraising activities.

View Infographic »

Teen Depression in America infographic

Teen Depression in America

The infographic visualizes the troubling state of teen depression, highlighting statistics and information around prevalence rates, triggers, warning signs and treatment options.

View Infographic »

Anger Management in Teens Inforgraphic

Anger Management in Teens

Visualizing and educating parents on where anger comes from, why it happens, its prevalence in teens, triggers, warning signs and treatment options.

View Infographic »

ADHD: From Childhood to Adolescence to Adulthood

ADHD: From Childhood to Adolescence to Adulthood

Roughly 6.4 million children are diagnosed with ADHD, making it one of the most common and fastest growing childhood disorders in America.

View Infographic »

The Rise of the Social Cyberbully

The Rise of the Social Cyberbully

Visualizing the troubling state of cyberbullying, highlighting statistics and information around how it affects teens, the different types, warning signs and tips for stopping online bullying.

View Infographic »

Results

The infographics to date have received coverage on 120 high authority industry publications, including The Huffington Post (DA 94), AdWeek (DA 94), Lifehacker (DA 94), The National Motorists Association (DA 63) and America Saves (DA 72), gaining exposure to over 30,000 email subscribers.

“We’ve been working with Robbie and the Royal Jay team to build out a robust link building campaign. By leveraging infographics, we’ve generated over 110 quality backlinks, with 30 of those coming from high authority domains such as Lifehacker, Huffington Post, Social Times, Top Speed and Consumer Fed. Robbie’s outreach campaign got one of our infographics featured on AdWeek, which received over 1000 social shares. I highly recommend Royal Jay. ” Miles Anthony Smith

Director of Digital Marketing, Rawhide Boys Ranch

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