Lifeform LED

Lifeform LED grows online sales 700% year-over-year
LIFEFORM LED Project

Our digital strategy helped the manufacturer of underwater LED boat lights carve out a new brand in a niche market, increasing consumer awareness and online sales.

Goals

  • Turn a product line into an industry brand
  • Increase consumer awareness and trust
  • Grow online sales and revenue

Approach

Our team conducted in-depth research to better understand the end-user and identify market opportunities. We emerged with a brand targeted at the wakeboard/wakesurf niche. After the branding exercise was complete we built a fully responsive ecommerce website and launched a series of paid ad campaigns designed to generate exposure and drive sales. The purchase funnel was tested and optimized to boost conversion rates.

Results

  • 119% increase in online traffic
  • 422% ROI on paid campaigns
  • 700% increase in online revenue

We engaged Virayo to execute an online marketing campaign for our underwater LED boat light brand, Lifeform LED. Robbie and his team built a new ecommerce website, positioned the brand, and launched a search engine marketing campaign to help us increase traffic and online sales. The results were great! We tripled our organic traffic, got a 5:1 ROI on our Google ad spend, and saw a 700% increase in total online sales year-over-year. I recommend working with Robbie!

Ty Plowman

CEO/President, Lifeform LED

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