The patient journey is changing. Even with more choices influenced by insurance and healthcare networks, 73 percent of patients are still going online to find, vet, and select health care professionals, and only 13 percent search on health-specific websites.
What does this mean for providers and medical groups?
Health networks and provider referrals will always be important, but healthcare professionals need to make a shift, and accommodate a more educated consumer. This means incorporating a direct-to-patient marketing approach.
But, building a successful direct-to-patient marketing strategy has a lot of moving pieces, and eats up a lot of the time provider’s should be spending with their patients.
Introducing LIFT
A digital marketing solution designed for busy healthcare professionals. Lift helps providers grow their practice and spend more time with patients by focusing on three pillars:
#1. Platform
Your online presence is only as strong as the foundation it is built on. Lift provides a better user experience across all devices – desktop, tablet, and mobile.
#2. Presence
77% of individuals research online prior to choosing a provider. Lift makes sure your practice shows up right when people are searching for the services you provide, and stands out from the competition with a winning online reputation.
#3. Performance
98% of the people who visit your website will leave without taking action. Lift increases the number of people who call your practice, and schedule online. It re-engages them before they go to the competition.
Lift also provides bottom-line transparency for providers – a dollars in, dollars out view of all online marketing efforts. This means you can stop the things that aren’t growing your practice, and double down on the one that are.
The end result is a growing business and more time with your patients.
