PPC for Law Firms: A Tactical 5-Step Guide to Profitable Campaigns

PPC for Law Firms: A Tactical 5-Step Guide to Profitable Campaigns

PPC is the ultimate double edge sword. Get it right, and drive a consistent stream of qualified leads to your law firm. Get it wrong, and burn through a lot of cash with little to show for it. There are 3 things that make the edge of the PPC sword so sharp for...

How to Set a Default Date Range in Google Analytics

How to Set a Default Date Range in Google Analytics

By default, Google Analytics (GA) displays a 7 day view of data. While this might be helpful for some people, I find it difficult to see the forest through the trees with such a short timespan.  Instead, I prefer to analyse data over the last 30 days. This simple...

Attorneys Should NOT Write Website Copy (and Here’s Why)

Attorneys Should NOT Write Website Copy (and Here’s Why)

“All attorneys are writers” is one of those phrases that is part truth, part myth. Here's the deal: Every day you write a lot of content. And, you're probably really good at it. But, this doesn't mean you should be writing copy for your website, SEO, landing pages and...

How Online Reviews Will Impact Your Practice in 2018

How Online Reviews Will Impact Your Practice in 2018

For consumers, online reviews and customer testimonials are extremely influential. In fact, 90% of consumers say their purchasing decisions are influenced by reviews. Online reviews are the most authentic way for your customers to share brand experiences with others...

Repeatable 3-step framework for direct-to-patient marketing

Repeatable 3-step framework for direct-to-patient marketing

Healthcare providers have long relied on patient referrals from other physicians and providers as a means of generating new business. It was effective because outside of referrals the channels for reaching new patients affordably were limited. With the digital...

5 Steps for Improving Thank You Pages

5 Steps for Improving Thank You Pages

As any digital marketer should know by now, that landing pages are an absolute must for lead generation. In addition, a “thank you” message is just as equally needed. BUT, a common mistake that happens is we use inline thank you messages, rather than sending to a...

The Complete Guide to Creating Your First Company Video

The Complete Guide to Creating Your First Company Video

Having trouble creating your first company video? We've been there.     A lot goes into making even a short company video. Script writing, voice overs, music, lighting and editing. Often, the thought of it all prevents companies from ever hitting the record...

Every office has one and using it leads to better collaboration, products — The Whiteboard

Every office has one and using it leads to better collaboration, products — The Whiteboard

It’s easy to get caught up in button colors, photography and that slick fade-in animation, but it’s literally the surface of design. When building complex features with various moving pieces and functionality, worrying about the way something looks should be the last thing on the list. The focus should be on how a user reaches the solution to the problem they come to your site or application for. This is user experience design and it’s not solely designated to a horned-rim, black turtleneck wearing designer, it’s for the team to solve.