How Online Reviews Will Impact Your Practice in 2018

How Online Reviews Will Impact Your Practice in 2018

For consumers, online reviews and customer testimonials are extremely influential. In fact, 90% of consumers say their purchasing decisions are influenced by reviews. Online reviews are the most authentic way for your customers to share brand experiences with others...

Repeatable 3-step framework for direct-to-patient marketing

Repeatable 3-step framework for direct-to-patient marketing

Healthcare providers have long relied on patient referrals from other physicians and providers as a means of generating new business. It was effective because outside of referrals the channels for reaching new patients affordably were limited. With the digital...

5 Steps for Improving Thank You Pages

5 Steps for Improving Thank You Pages

As any digital marketer should know by now, that landing pages are an absolute must for lead generation. In addition, a “thank you” message is just as equally needed. BUT, a common mistake that happens is we use inline thank you messages, rather than sending to a...

The Complete Guide to Creating Your First Company Video

The Complete Guide to Creating Your First Company Video

Having trouble creating your first company video? We've been there.     A lot goes into making even a short company video. Script writing, voice overs, music, lighting and editing. Often, the thought of it all prevents companies from ever hitting the record...

Every office has one and using it leads to better collaboration, products — The Whiteboard

Every office has one and using it leads to better collaboration, products — The Whiteboard

It’s easy to get caught up in button colors, photography and that slick fade-in animation, but it’s literally the surface of design. When building complex features with various moving pieces and functionality, worrying about the way something looks should be the last thing on the list. The focus should be on how a user reaches the solution to the problem they come to your site or application for. This is user experience design and it’s not solely designated to a horned-rim, black turtleneck wearing designer, it’s for the team to solve.

Why Blogs Are Crucial For SEO

Why Blogs Are Crucial For SEO

With recent updates to Google’s Panda, Penguin and Hummingbird algorithms, fresh quality content has become the centerpiece of the modern SEO strategy. As a result, every business (small,medium or large) should seriously consider creating a blog. First things first...

Why Customer Reviews are important for Local SEO (and sales)

Why Customer Reviews are important for Local SEO (and sales)

Local SEO is an important element of any small business’ online marketing strategy. Take a look at the 2013 local search ranking factors and you will see that online reviews are a major local SEO ranking factor. Why reviews are important? The quantity, velocity and...

Google’s Hummingbird Update: What Does It Mean For SEO?

Google’s Hummingbird Update: What Does It Mean For SEO?

If content is king, then context is queen. A few months ago, Google rolled out its biggest algorithm update since Caffeine. They code-named it ‘Hummingbird’. While the Caffeine update was designed to improve the crawling and indexing of web content, the hummingbird...