The Complete Guide to Creating Your First Company Video
Having trouble creating your first company video? We've been there. A lot goes into making even a short company video. Script writing, voice overs, music, lighting and editing. Often, the thought of it all prevents companies from ever hitting the record...
5 Action Items to Kickstart Your Email Automation Journey
The way people live, learn, shop and buy has fundamentally changed forever. With so much information available online, consumers are now more educated than ever. Today, 60% of the sales cycle is over before a buyer steps foot in your door, or talks to a salesperson....
How to Perform Keyword Research for an Existing Website
Traffic. It's the lifeblood of any online business. Without it, generating leads and feeding the sales funnel is next to impossible. Ask any marketer how to get more traffic and you'll inevitably hear things like: Write more engaging content. Send more emails. Invest...
8 Critical Lifecycle Emails for Customer Onboarding
How often do you sign up to try a new product or service but never actually use it? Or use it one time and then forget all about it? The problem is only 2% of your visitors will actually convert to a free trial, and only 15-20% of those people will become a paying...
Every office has one and using it leads to better collaboration, products — The Whiteboard
It’s easy to get caught up in button colors, photography and that slick fade-in animation, but it’s literally the surface of design. When building complex features with various moving pieces and functionality, worrying about the way something looks should be the last thing on the list. The focus should be on how a user reaches the solution to the problem they come to your site or application for. This is user experience design and it’s not solely designated to a horned-rim, black turtleneck wearing designer, it’s for the team to solve.
9 Inspirational SaaS Growth Stories
Starting a business is hard. Finding your first customers is even harder. Every day, companies with exciting products fail. Why? Many reasons. Mostly, its a failure to find leads and turn those leads into paying customers. It’s hard to imagine successful companies...
How to identify and recover from Google’s manual & algorithmic penalties
Has your organic search traffic plummeted? Worried that Google might have hit your site with a manual or algorithmic penalty? Most SEO agencies will charge you an arm and a leg for the answer. Good news. I'm going to show you how to determine if you're site has been...
Why Blogs Are Crucial For SEO
With recent updates to Google’s Panda, Penguin and Hummingbird algorithms, fresh quality content has become the centerpiece of the modern SEO strategy. As a result, every business (small,medium or large) should seriously consider creating a blog. First things first...
Why Customer Reviews are important for Local SEO (and sales)
Local SEO is an important element of any small business’ online marketing strategy. Take a look at the 2013 local search ranking factors and you will see that online reviews are a major local SEO ranking factor. Why reviews are important? The quantity, velocity and...
Google’s Hummingbird Update: What Does It Mean For SEO?
If content is king, then context is queen. A few months ago, Google rolled out its biggest algorithm update since Caffeine. They code-named it ‘Hummingbird’. While the Caffeine update was designed to improve the crawling and indexing of web content, the hummingbird...