by Robbie Richards | Pay Per Click Marketing
PPC is the ultimate double edge sword. Get it right, and drive a consistent stream of qualified leads to your law firm. Get it wrong, and burn through a lot of cash with little to show for it. There are 3 things that make the edge of the PPC sword so sharp for...
by Robbie Richards | Digital Marketing, Search Engine Optimization
Healthcare providers have long relied on patient referrals from other physicians and providers as a means of generating new business. It was effective because outside of referrals the channels for reaching new patients affordably were limited. With the digital...
by Robbie Richards | Search Engine Optimization
Traffic. It’s the lifeblood of any online business. Without it, generating leads and feeding the sales funnel is next to impossible. Ask any marketer how to get more traffic and you’ll inevitably hear things like: Write more engaging content. Send more...
by Robbie Richards | Digital Marketing
How often do you sign up to try a new product or service but never actually use it? Or use it one time and then forget all about it? The problem is only 2% of your visitors will actually convert to a free trial, and only 15-20% of those people will become a paying...
by Robbie Richards | Digital Marketing
Starting a business is hard. Finding your first customers is even harder. Every day, companies with exciting products fail. Why? Many reasons. Mostly, its a failure to find leads and turn those leads into paying customers. It’s hard to imagine successful companies...
